Registration Opens for World Tea Expo 2024, Featuring an Infusion of Fresh Ideas

Questex introduced the newly rebranded World Tea Expo, blending fresh ideas, the latest trends and new distribution channels, with a focus on buying, selling, networking and education.

The reimagined event will be held March 18-20, 2024 at the Las Vegas Convention Center, and early bird registration is now open through Jan. 22, 2024.

World Tea Expo attracts a concentrated audience of tea buyers – including retailers, tea shop and tearoom owners, restaurants, grocers, universities, health and wellness venues, bars, plus many other hospitality venues looking for the latest tea products to support their business growth.

World Tea Expo Las Vegas - Trade Show
Scene from the expo hall at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)

Sample Teas from Around the World

Attendees can explore the immersive expo hall – with more than 200 suppliers – and sample teas from around the world, as well as kombucha, boba tea, spices, herbs and botanicals, and new tea cocktails and teas at the enhanced Tea Bar. Attendees can also discover the latest in packaging, technology, supplies and innovation, and exhibitors and sponsors can meet with new buyers and new prospects.

The expanded conference program – with new conference tracks, data sessions, new tea primer certification, a high profile industry keynote, and much more – will help set-up attendees and their business for success. By attending, World Tea Expo participants will gain invaluable insights from industry legends, up-and-comers and successful operators.

Key networking events, including the exciting meet and greet, opening night reception, first-time attendee happy hour, and a new industry happy hour, offer an opportunity for attendees to connect and meet new prospects and existing customers.

World Tea Expo Las Vegas - Trade Show
Scene from the expo hall at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)
World Tea Expo Las Vegas - Trade Show
The Tea Bar at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)

World Tea Expo Beverage Challenge

New this year is the highly anticipated World Tea Expo Beverage Challenge, to be unveiled on-site. The new competition is set to become the ultimate platform for individuals, companies, producers and suppliers to showcase their craftsmanship, creativity and dedication to the art of tea. Participants from around the world are invited to bring their passion and innovation to the forefront and compete for recognition and acclaim in various categories. Submissions will open on Oct. 2, 2023 and full details, including categories and FAQs, can be found here.

“We are excited to present an evolved World Tea Expo that appeals to a rapidly changing global tea industry,” said Questex Vice President, Bar & Restaurant Group, Tim McLucas. “This event is designed to stimulate business growth opportunities by connecting the international tea community and provides the most up to date education and trends data on how to appeal to today’s and tomorrow’s fast growing audience of new tea consumers. If you’re interested to discover innovative ways of engaging with new customers and eager to expand your business within the tea and hospitality sector, this is an opportunity you don’t want to miss. We look forward to welcoming the community to a revitalized World Tea Expo experience.”

World Tea Expo Las Vegas - Trade Show
Scene from the expo hall at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)
World Tea Expo Las Vegas - Trade Show
Attendees at an educational session at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)

Highlights of World Tea Expo 2024 Sponsors

The 2024 World Tea Expo sponsors include: Shizuoka Bank, Smile Tea/Kagoshima Seicha, Sugimoto Seicha USA Inc, SerendipiTea, Dethlefsen & Balk, McCormick Flavor Solutions, Harney & Sons Tea Co., Rooibos NA, CarePac, Yoyo Foods Inc, Nepal Tea Collective, Snackpass, Chikiriya, Flavor Waves, Camelot Tea, Glenburn Tea Direct, E. K. Int’l Co LTD, Starry Foods, Shalom Farms in Malawi, Hendrick’s Tea House, Apurva Organics, Firsd Tea, Seven Senses Organic and more.

Registration Is Open

Early bird registration is now open for World Tea Expo at WorldTeaExpo.com. To book exhibit space or to become a sponsor or advertiser, connect with Ellainy Karaboitis-Christopoulos at [email protected]. Stay connected with World Tea Expo on Facebook, LinkedIn and Instagram.

World Tea Expo Las Vegas - Trade Show
Educational session at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)

Uniting Tea Industry Professionals and Buyers

Overall, World Tea Expo creates a modern, dynamic and collaborative platform that unites industry professionals, tea suppliers, buyers and tea enthusiasts from around the world. Blending fresh ideas, the latest trends and new distribution channels with focused buying, selling, networking and education, World Tea Expo is an opportunity to capitalize on this growing category to the fullest.

World Tea Expo is a division of the Questex Travel & Hospitality Group, which also produces Bar & Restaurant Expo, Vibe Conference, World Tea Academy, WorldTeaNews.com and BarandRestaurant.com.

World Tea Expo Las Vegas - Trade Show
Scene from the expo hall at World Tea Expo 2023 in Las Vegas (Photo by: Questex / World Tea Expo)

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Plan to Attend or Participate in World Tea Expo, March 18-20, 2024

To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.

To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:

Ellainy Karaboitis-Christopoulos
Business Development Manager, Questex
Phone: +1-212-895-8493
Email: [email protected]

Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on TwitterFacebookInstagram and LinkedIn.