To coincide with the U.K.’s National Tea Day (which takes place annually on April 21 in the United Kingdom and is celebrated by others, too), Lipton debuted its new ready-to-drink (RTD) hard iced tea, made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base.
Lipton Hard Iced Tea has five percent alcohol by volume (ABV) and is a non-carbonated product, available in four “just-sweet-enough” flavors that are inspired by Lipton tea fan favorites.
The four flavors include: Lemon, Peach, Strawberry and Half & Half.
Lisa Texido, brand director for Lipton Hard Iced Tea, said, “Lipton Hard Iced Tea is what you want hard iced tea to taste like. We created the recipe to make sure that the smooth, balanced flavor people love about Lipton iced tea really came through. I think people will be surprised that a hard iced tea can be this delicious – it's a must-try.”
Consumers can find all four flavors in a 12-can variety pack or grab a single-serve 24-ounce can of Lemon or Peach.
Lipton Hard Iced Tea is available at national and local retailers and convenience stores in select states.
“We're so excited to launch these flavors just in time for the warm weather – you're going to want to sip them all summer long,” said Texido.A campaign slogan for the new hard iced tea is “Your Cup of (Hard) Tea.”
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For more information about Lipton Hard Iced Tea, visit LiptonHardTea.com.
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