Cuzen Matcha unveiled its new Cuzen Matcha Maker Starter Kit Sumi Black, a matte black version of its award-winning original matcha maker inspired by the sumi “ink” used in ancient Japanese calligraphy.
The Cuzen Matcha Maker Starter Kit Sumi Black is available for purchase at the Cuzen Matcha website and at Amazon for US$329.
With dark, matte-finished kitchen appliances continuing to trend (see footnote 1), the Cuzen Matcha Maker Sumi Black harmonizes with any kitchen decor while providing the same functionality as the original white Cuzen Matcha Maker. The machine grinds and whisks the highest quality organic matcha into a perfectly frothy, emerald green cup, allowing consumers to experience the health and wellness benefits of freshly ground matcha with the push of a button.
“As with all Cuzen Matcha products, the new Matcha Maker Starter Kit Sumi Black expresses the timeless beauty of Japanese traditions brought to life in modern expressions while catering to the longstanding request from our customers to create a matte black version of the machine,” explained Eijiro Tsukada, founder and CEO of Cuzen Matcha. “In addition to producing a superior and more authentic matcha experience, we are passionate about preserving and reimagining Japanese heritage."
A Collaboration to Highlight the 'Sumi'
To celebrate the launch of the Cuzen Matcha Maker Sumi Black, Cuzen Matcha collaborated with award-winning Japanese calligrapher, Aoi Yamaguchi, for the calligraphy artwork highlighting the sumi – or “ink” – color of the Cuzen Sumi Matcha Maker.
Visit the Cuzen Matcha website to learn more about the collaboration and Yamaguchi's and Cuzen Matcha’s shared practice of combining modern and traditional Japanese elements.
“My work employs fluid lines and curves created by nijimi, or blurred effects of tanboku, or light ink, and kasure, or dry strokes, which contrast beautifully with the clean, modern design of the Cuzen Matcha Maker Starter Kit Sumi Black,” explained Yamaguchi, who began studying under masters at age six and has pushed the art form to new horizons with music, dance and live performance.
Celebrating the Art of Matcha Making
A marriage of traditional Japanese culture and customs with a modern, sleek geometric design and elegant functionality, the Matcha Maker Sumi Black celebrates the art of matcha making in its purest form. By grinding whole tea leaves into fresh matcha powder, each cup is a testament to precision, quality and tradition.
And as demand for matcha continues to explode (see footnote two), the new Cuzen Matcha Maker Starter Kit Sumi Black provides tea and matcha enthusiasts with a new way to enjoy the superior, rich umami flavor and health benefits of freshly ground matcha.
Since launching in 2020, Cuzen Matcha was named one of TIME’s Best Inventions of 2020 and won the 2021 iF Design Award and 2021 Good Design Award, in addition to being a CES 2020 Innovation Awards Honoree.
World Matcha Inc., the creator of Cuzen Matcha, is a California-based tea company and food-tech startup founded by Tsukada and Oki Hatta in January 2019.
World Matcha’s mission is to bring authentic matcha into people’s daily lives with ease and an open mind.
To learn more about Cuzen Matcha, visit CuzenMatcha.com.
Footnotes:
1. Appliances Color Trends Worth Watching in 2023
2. Matcha Tea Market Size, Share, Trends
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