The Coffee Bean & Tea Leaf, a popular Southern California tea and coffee house chain that has served premium beverages for the past 60 years, launched a new specialty tea pilot program. It's an exciting new tea collection that aims to fuel American consumers’ increased interest and consumption of tea beverages.
Over the past few years, the popularity of tea has grown steadily in the United States, fueled by the increasing variety of tea options and the expanding popularity of matcha and bubble tea.
Sanjiv Razdan, president of the Americas and India for The Coffee Bean & Tea Leaf, said, “The rise in specialty teas and new flavors is an emerging trend in the U.S. and around the world. Our new ‘World of Tea’ collection is a natural evolution for The Coffee Bean & Tea Leaf. We have long been regarded as tea experts and are now taking our guests on a deeper, more transformative journey.”
Building on its robust range of core teas, The Coffee Bean & Tea Leaf’s "World of Tea" collection puts exciting twists on classics and delivers new flavors and experiences to its guests.
This is also the first time The Coffee Bean & Tea Leaf has offered boba.
“We invite everyone to discover our World of Tea, where the highest quality teas are blended with invigorating fruits, spices, boba, brown sugar and salted caramel,” said Razdan.
World of Tea Collection
The World of Tea collection, which will be exclusively available at nine locations during the pilot program, includes:
- Ceylon Milk Tea with Brown Sugar Boba – a take on the classic drink that combines The Coffee Bean & Tea Leaf’s signature and fragrant Ceylon black tea with caramelized brown sugar and pairs it with chewy, brown sugar pearls.
- Matcha Cream Strawberry Latte – a blend of The Coffee Bean & Tea Leaf’s premium matcha tea, layered with strawberry puree, creamy whole milk and a decadent matcha cream cap.
- Oolong Tea with Strawberry and Cream Cap – The Coffee Bean & Tea Leaf’s rich oolong tea blend combined with a summer berry puree and freeze-dried strawberries, creating a refreshing, fruity strawberry treat.
- Chai with Salted Caramel Cream Cap – The Coffee Bean & Tea Leaf’s chai combined with its strong black tea with cinnamon, a salted caramel cream cap and a brown sugar waterfall that’s a perfect blend of salty, spicy and sweet.
The Coffee Bean & Tea Leaf noted that it takes its tea offerings as seriously as they do their coffee, meticulously sourcing the youngest and freshest leaves from the top five percent of the world’s tea and botanicals to craft bold and flavorful teas, starting with hand-plucked, single origin whole tea leaves.
Founded in Southern California in 1963, The Coffee Bean & Tea Leaf is a modern, global specialty coffee and tea house that inspires new experiences through our flavors from around the world.
Headquartered in Asia and a business of The Jollibee Group of Companies, The Coffee Bean & Tea Leaf operates in more than 1,000 locations across 20+ countries.
To find the World of Tea Collection at the nine select locations in Southern California and Arizona, or to learn more, visit The Coffee Bean & Tea Leaf at Coffeebean.com/Its-Tea-Time.
Plan to Attend or Participate in World Tea Expo, March 18-20, 2024
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
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