Is the Future of Tea Shopping Connected to Entertainment? Can Tech Help?

Social commerce always intensifies during the holidays because it’s the busiest shopping season of the year. Of course, it’s an opportunity for brands – including tea companies – to sell more. 

But what’s social commerce?

According to Hootsuite, social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media. Think about influencers discussing a tea brand on TikTok, or explaining how they use a certain product in a YouTube video, which then encourages consumers to buy the product.

The social commerce sector was worth a whopping US$958 billion in 2022 and is projected to reach US$1.3 trillion in 2023. That's an annual increase of 31 percent.

It's clear from these figures that customers prefer to discover products through social media over any other channel.

"The convergence of shopping and entertainment is transforming the way consumers engage with brands,” said Tanya Breus, business development lead at Logie, which equips brands with the tools to leverage influencer marketing, maximize sales and enhance their brand presence. “We believe that the future of shopping lies in creating immersive, entertaining experiences for consumers…”

Logie is one company that’s helping brands use technology to take advantage of social commerce. The company allows brands to tap into a nationwide network of influencers, precision-matched through artificial intelligence.

The idea behind social commerce is to merge shopping and entertainment to create a win-win for both brands and influencers through creative collaborations. And Logie is helping brand marketers make this happen.

The company launched just a year ago but has thus far proved to be a promising contender in this burgeoning industry. By providing AI influencer matching, comprehensive social commerce infrastructure, and reports for better decision-making, Logie has made it easier for e-commerce vendors – like online tea brands – to partner with creators and disseminate their best offers via entertaining posts and video content.

For the recent Black Friday and Cyber Monday – two of the busiest shopping days of the year, when customers are eager to spend more than they usually would – Logie offered a toolkit to help brands succeed.

The toolkit included a product deals module that allowed brands to share customized promotions with thousands of AI-matched influencers.

The platform also provides comprehensive data analysis to reveal valuable insights into each product's performance. This empowered brand owners to adopt a strategic market posture and ensure a competitive edge in the increasingly crowded e-commerce landscape.

“We saw click-to-action engagement increase 213 percent and the aggregate volume of orders grow to over 237 percent during our closed beta," added Mohammad Raza, the company's chief technology officer. "We're now super excited to unlock the possibilities for our e-commerce partners at this time of the year."

Logie’s services have been in high demand by marketers, and the firm recently reached client capacity. As a result, brands interested in working with Logie can be added to their waitlist.

To learn more about Logie, visit

Plan to Attend or Participate in World Tea Expo, March 18-20, 2024

To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit

To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:

Ellainy Karaboitis-Christopoulos
Business Development Manager, Questex
Phone: +1-212-895-8493
Email: [email protected]

Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on TwitterFacebookInstagram and LinkedIn.