The Hain Celestial Group – parent company of Boulder, Colo.-based Celestial Seasonings – is supporting families impacted by the Boulder-area wildfires that took place this month, through significant donations of products from several of its brands, including Celestial Seasonings. The company also joined the WE GOT THIS project, a coalition of Colorado brands, to offer lasting support and comfort to families impacted by the Colorado wildfire destruction.
Hain Celestial specifically donated more than 10,000 boxes of Celestial Seasonings teas, including Sleepytime Vanilla. The Sleepytime brand was founded in Boulder and is celebrating its 50th anniversary this year.
Celestial Seasonings is Hain Celestial's flagship brand.
“Our hearts and minds are with those navigating all aspects of the Colorado fires, as well as those in the Boulder community that have been a part of the Celestial Seasonings family for 50 years,” said JoAnn Murray, chief human resources officer at Hain Celestial. “From the beginning, we have believed that our business is a force for good, and we hope this gift can provide some much-needed relief and support for our cherished neighbors in a time of need.”
In addition to the Celestial Seasonings teas, Hain Celestial donated more than 110,000 units of Live Clean and a total of 14,000 other personal care products from Alba Botanica, Avalon Organics, Live Clean and Jason.
Hain Helping Hain and WE GOT THIS
Hain Celestial also worked directly with members of its Celestial Seasonings family who were impacted by the fires through the “Hain Helping Hain” program. The program – with contributions from the company – provides support and resources to employees globally who face financial hardship. The company also sponsored a GoFundMe for a family who lost their home to the fire.
As a launch partner of the WE GOT THIS project, Hain Celestial worked closely with the initiative’s founders – Fortnight Collective and Broomfield-based Conscious Alliance, a national nonprofit that brings healthy food to communities in need. Together, they created the Colorado community care packages that include the tea and various products and services for families impacted by the fires.
The Hain Celestial Group is a leading organic and natural products company headquartered in Lake Success, N.Y., with operations across North America, Europe, Asia and the Middle East. The company represents more than 40 widely known and beloved brands in the health and wellness space, including Celestial Seasonings tea.
To learn more about Hain Celestial, visit Hain.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 21-23, 2022
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 21-23, 2022, celebrating its 20th anniversary. The event will be co-located with Bar & Restaurant Expo, creating unique opportunities and synergy. Visit WorldTeaExpo.com.
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