Gopuff’s Small Biz Accelerator Program Supports Two Tea-Related Brands, Seeks Applicants

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, announced the second class of entrepreneurs that will be part of its “Put Me On” small business accelerator program, which includes two tea-related brands – Boba X Ice Cream and Hrbvor – and eight other companies from across the United States.

The Put Me On program is designed to help raise awareness of the participating brands through Gopuff’s platform, while providing them with impactful tools and resources to help support and grow their businesses.

Zahira Marmar, founder and CEO Hrbvor, an herbal iced-tea brand and a participant of the accelerator program, said, “We are so excited to partner with Gopuff. I grew up drinking herbal teas, my family enjoys herbal tea, and I can’t wait to share our tea love with Gopuff customers. This partnership also proves that with passion, drive, and a supportive platform like Gopuff, small entrepreneurs really can make a big impact.”

Hrbvor Herbal Iced Tea Founder Zahira Marmar
Hrbvor Founder Zahira Marmar, who's participating in Gopuff’s small business accelerator program
  (Photo: Courtesy of Hrbvor)

Charn Bak, co-founder of Boba X Ice Cream, noted, “We're on a mission to disrupt the ice cream industry and transform the all-American treat with Asian-inspired flavors and the cultural phenomenon of Boba. Partnering with Gopuff's Put Me On program gives support to inspire a future where Asian Americans feel included, empowered, and proud to share our unique cultures and create a more fun, diverse and inclusive world.”

Increasing the Visibility of Brands, Connecting Brands to Resources

First-time entrepreneurs themselves, Gopuff Co-Founders and Co-CEOs Yakir Gola and Rafael Ilishayev are passionate about supporting other entrepreneurs and, through Put Me On, are harnessing Gopuff’s platform to increase visibility and connect brands to resources and new customers to further grow their businesses.

“Supporting entrepreneurs and small businesses is a fundamental pillar of what we do at Gopuff because Rafael and I know firsthand the challenges of building a business from the ground up,” said Gola. “The Put Me On program is a way for us to leverage our business model and resources to help others succeed, particularly entrepreneurs from underrepresented communities facing even greater obstacles. Running with the incredible success we had with the inaugural class, we’re so proud to announce this new group of entrepreneurs from diverse backgrounds who are ready to take their brands to the next level.”

In addition to Boba X Ice Cream and Hrbvor, the second class of Put Me On participants includes: Barkin' Creek, dŌSA Naturals, Dosso Beauty, GoOats Oatmeal Bites, Hella Cocktail Co., Nunbelievable, Superfrau! and Sweet Logic.

More About the ‘Put Me On’ Program

The Put Me On program brings together industry leaders and experts to support entrepreneurs from historically underrepresented groups and empower them to grow their businesses. Running from Fall 2022 to Spring 2023, the second class’ program includes the launch and promotion of participants’ products on Gopuff, access to monthly workshops hosted by industry leaders, networking events, and one-on-one capacity-building sessions with Gopuff’s Marketing, Private Label, Business Insights, Advertising, Merchandising and Supply Chain teams.

The first class of Put Me On participants saw overwhelming success in their business growth and strategy. For example, Cards for All People saw a 318 percent sales increase, and French Toast Bites Ale by Yards Brewing Co. leveraged Gopuff’s business insights to land an Ale line extension with its investors – doubling the company’s portfolio of offerings within beer.

Applications are currently open for the third class of Gopuff’s Put Me On program via RangeMe.


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