Hrbvor (pronounced her-bi-vore) – an herbal iced-tea brand – just launched a line of still and sparkling teas, having previewed the new products at a recent industry event.
The line features “artfully infused” organic herbs in exotic blends with functional benefits, and Hrbvor caters to wellness-conscious families seeking healthier drinking options.
The ready-to-drink (RTD) herbal teas are lightly sweetened with a touch of honey to appeal to the taste buds of all ages, and available in 12-oz. for adults and 8-oz. for children.
Hrbvor pointed out that the global health and wellness market is accelerating to $1.1 trillion by 2027, and this trend is shaping U.S. consumers as they continue to turn to health foods and healthful lifestyles. In fact, 64 percent of U.S. consumers consider “healthfulness” when buying food and beverages. The herbal tea segment of this market consists almost entirely of teabags and loose-leaf teas.
Hrbvor is entering the market as a dedicated herbal iced tea brand, aiming to bring this large market even more mainstream as an RTD product for convenient consumption. For retailers of high-end specialty and health foods, Hrbvor said that its new line means an exciting new product that can drive healthy lifestyle customers to the beverage shelf and extends to children as well.
“Hrbvor gives families the ability to upgrade their drinking habits with incredibly healthy and delicious organic herbal iced teas,” said Zahira Marmar, Hrbvor founder and chief tea brewer. “Juices and sodas are some of the leading sources of American families’ high sugar intake, associated with obesity, diabetes, heart disease and more. Hrbvor is an alternative delicious refreshment that supports health with phytonutrients scientifically shown to be antioxidant, anti-inflammatory and immune boosting. In other words, sugary drinks undermine our health, whereas our herbal iced teas nourish and protect our health.”
Hrbvor intends to take herbal iced tea into the mainstream with tastebud-pleasing blends designed to deliver functional benefits that address the daily challenges we face no matter what our age. The teas blend exotic herbs with familiar classics to create still and sparkling iced teas that are refreshing and healthy.
The line includes:
REVIVE: Tart and earthy with a cool finish featuring organic hibiscus flowers, moringa leaves, lemongrass and peppermint leaves, naturally rich in essential minerals and electrolytes to replenish our bodies after the gym, carpool or marathon meetings.
CALM: Mellow and floral with a hint of citrus featuring organic chamomile flowers, passionflower, lemon balm leaves, and butterfly pea flowers to create pockets of centered calm throughout the day and wind down at night.
FOCUS: Full bodied herbal bouquet featuring organic tulsi (holy basil) leaves, rosemary leaves, sage leaves and sweet basil leaves for a concentration companion at your desk or anywhere your brain needs to perform at its best.
“It's my mission to turn a whole new generation of families onto the amazing flavors and health benefits of herbal tea,” added Zahira. "I grew up in the Caribbean where herbal tea is a way of life and part of our daily health and wellness routine. My grandparents relied on teas like this, as did my parents, and now my children to nourish and protect our health. What we’ve done at Hrbvor is to bring herbal tea to the American consumer in convenient, ready to drink formats that appeal to all ages.”
Hrbvor teas are available with free shipping nationwide and currently can be found in the grab-and-go sections of premium grocery and health foods stores throughout New Jersey and New York.
Hrbvor is the registered trademark of Herbal Tea-rapy LLC, a WBENC-certified, black woman-owned company made in New York and headquartered in Englewood Cliffs, N.J.
To learn more about Hrbvor, please visit DrinkHrbvor.com.
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