teaRIOT – an organic, 100 percent plant-powered energy drink containing only fresh-brewed tea and botanical ingredients – rolled out at Whole Foods across the United States.
teaRIOT said it provides a better buzz than coffee or traditional energy drinks without added sugar, questionable ingredients or extreme doses of caffeine typical of the energy space. Blending only simple ingredients found in nature, teaRIOT taps the power of tea to fuel personal performance with a combination of naturally occurring caffeine and 100mg L-theanine.
"Consumers are demanding healthier energy options, unlike traditional energy drinks loaded with processed ingredients, high levels of caffeine and added sugar,” said teaRIOT Founder and Chief Rioteer Laura Jakobsen, who has set her sights on disrupting the energy drink category along with her husband and co-founder, Steve. “The category has been slow to respond to consumer demands, and we’re thrilled to partner with Whole Foods Market to deliver a better, positive-energy drink rooted in the power of plants nationwide.”
teaRIOT was also recently selected to participate in the Chobani Incubator, a prestigious program for companies taking on broken food systems to bring better food to more people. Chobani saw teaRIOT as a needed disruptor for better energy.
teaRIOT’s Five Flavors
Found in the refrigerated beverage case with a retail price of US$3.99, teaRIOT is available in five flavors, including:
1. Hibiscus Glow (Energy + Antioxidants): Bright and berry-like with a zing.
2. Matcha Rise (Energy + Focus): Light and tropical with a hint of mint.
3. Lemon Yerba Mate (Energy + Hydration): Citrusy with extra sidekick of refreshment.
4. Cider Kick (Energy + Immunity): Slightly sweet with rolling layers of spice.
5. Turmeric Shine (Energy + Anti-inflammation): Light and bright with a bold dash of mother earth.
teaRIOT was born in Venice Beach, Calif. as founders Laura and Steve Jakobsen searched for a better energy to fuel their own personal performance. Tired of high doses of caffeine and questionable, lab-made ingredients, they began “tea-bombing” their cold-pressed juices, as way to create a “better energy than anything else on the marketplace.”
In its early days, teaRIOT developed a cult-following among local tech companies, whose employees relied on the beverage to power their long days.
In addition to being available at Whole Foods Market, teaRIOT is also available at select Target stores and independent natural markets, and online at Amazon.com and teaRiot.com.