Magic Hour Takes Tea Drinkers on a Year-Long Journey with New Wanderlust Collection

Magic Hour – an everyday luxury brand of organic, hand-crafted premium teas, founded by Zhena Muzyka in Ojai, Calif. – launched its newest line, the Wanderlust Tea Collection.

Artfully representing seasonal tastes and traditional herbs from around the globe, the new Magic Hour line is aimed to take wellness seekers' and foodies' senses on a culinary tour of the world's most exotic locations through interpretations of regional cuisine blended with wellness botanicals.

Each month this year, Magic Hour will release a new vibrant elixir from the founders’ travels and sourcing from small farmers in various regions – from the storied jungles of Tulum to the intoxicating Amalfi Coast. These one-of-a-kind teas promote healing and support targeted areas of wellness, according to the company.

“As founder and master tea blender at Magic Hour, I have been blessed to experience the magic of exploring the world's most storied locations to source our organic, regenerative botanicals and teas from small farmers,” said Muzyka. “Through 25 years studying folkloric medicinal teas and deeply nourishing local cuisines, I am honored to share the culmination of our world's finest healing blends with the Wanderlust Collection. I wanted to bottle these experiences, flavors, scents and healing benefits to share with tea drinkers as we continue our mission to connect our world through tea ceremony.”

Below is a peek at the tea “journeys” that Magic Hour will offer this year:

January – Travel to Mexico with “Tulum Horchata Chai.”

February – Discover the City of Music with “Romance in Ravello.”

March – Sip under the desert stars in Morocco with “Moonlight in Marrakech.”

April – Bask in Japan's Cherry Blossom Festivals with “Queen of Kyoto.”

May – Heal and relax in the South of France's storied gardens with “Perfumes of Provence.”

June – Sip the regional fruits and flowers of Italy with “Queen of Amalfi.”

July – Detox and fortify with a traditional Indonesian tonic with “Bali Breakfast.”

August – Help save the elephants with “Sri Lankan Sunrise.”

September – Discover the power of mindfulness with “Thai Temple Tea.”

October – Sip an herbal interpretation of Amaro with “Tuscan Harvest.”

November – Explore Turkish grown teas and herbs with “Turkish Delight.”

December – Sip immune-boosting island steeps with “Christmas in the Caribbean.”

Each tea from the line includes a regional artisan tea towel, tasting notes, regional art postcard and educational materials from each region.

The new line will be available in a variety of sizes, including the Apothecary Jar (US$49.00 for 60 to 75 cups), Luxe Pouch (US$33.00 for 60 to 75 cups), Traveler Jar (US$17.00 for 10 to 15 cups) and Sampler Pouch (US$13 for 10 to 15 cups).

Magic Hour noted that it’s a “Tea & Transformation” company with a mission to connect the world through tea ceremony. Their Vision is to create connection through the simple act of sharing tea.

The company’s Ojai flagship tea studio hosts Full Moon Tea Circles, Monthly Wisdom Teachings from their subscription box and houses a curated array of Bbiodynamic botanicals, handmade spiritual jewelry and more.

The first flavor of Magic Hour’s new series, Tulum Horchata Chai, is available now.

For additional information about the Wanderlust Collection, visit

Plan to Attend or Participate in the
World Tea Conference + Expo, March 27-29, 2023

To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 27-29, 2023 in Las Vegas, co-located with Bar & Restaurant Expo. Visit

To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:

Ellainy Karaboitis-Christopoulos
Business Development Manager, Questex
Phone: +1-212-895-8493
Email: [email protected]

Also, be sure to stay connected with the World Tea Conference + Expo on social media for details and insights about the event. Follow us on TwitterFacebookInstagram and LinkedIn.