The Los Angeles Lakers announced G.O.A.T. Fuel ("greatest of all time") – a green tea-based beverage – as the official energy drink of the team.
G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. All of the G.O.A.T. Fuel options highlight green tea and provides increased oxygen performance and a clean energy boost, thanks to cordyceps mushrooms – the first energy drink to tap into this powerhouse adaptogen.
This new multi-channel sponsorship will see G.O.A.T. Fuel activate across the Lakers' digital landscape via social media and website integration, with visibility on the Lakers mobile app, in addition to retail sweepstakes promotions, brick-and-mortar pass through rights and in-arena corner board LED signage.
Along with the Lakers sponsorship activations throughout the year, a community-based initiative will also be launched – the G.O.A.T. First Responders Program, honoring front line workers on the court during games twice a season.
The sponsorship marks the first of its kind for the Lakers, establishing G.O.A.T. Fuel as the first energy drink brand the Lakers have aligned with. Rice, who is celebrated as the greatest NFL receiver of all time, serves as executive chairman of G.O.A.T. Fuel, Inc. The deal illustrates the company's continued rise in the energy drink space and solidifies its position as the go-to energy drink for athletes and those looking for a clean boost of energy.
“The Lakers are one of the greatest sports teams of all time, and I'm excited they've chosen G.O.A.T. Fuel as their first official energy drink,” said Rice. “Seeing how dedicated the team is both on and off the court, we're thrilled to offer to help keep them energized and fueled up with our health-focused drink, which is not just an energy drink, but a whole lifestyle.”
“We want nothing but the best for our players and successful, enduring careers are always the goal. And with the longest career of a wide receiver in NFL history, we feel Jerry Rice and his team at G.O.A.T Fuel have a good understanding of longevity and durability," said Tim Harris, President, Business Operations, Lakers. "We're excited to bring them on as the first official energy drink of the Los Angeles Lakers.
To learn more about G.O.A.T. Fuel, visit goatfuel.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 21-23, 2022
To discover more products and services related to the global tea community, plan to attend or participate in the World Tea Conference + Expo, March 21-23, 2022, celebrating its 20th anniversary. The event will be co-located with Bar & Restaurant Expo for the second year, creating unique opportunities and synergy. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, co-located with Bar & Restaurant Expo, contact:
Veronica Gonnello
Companies A-L
e: [email protected]
p: 1 (212) 895-8244
Fadi Alsayegh
Companies M-Z
e: [email protected]
p: 1 (917) 258-5174
Also, be sure to stay connected with the World Tea Conference + Expo on social media, for details and insights about the event. Follow us on Twitter, Facebook, Instagram and LinkedIn.