CLEAN Cause, the Austin, Texas-based sparkling yerba maté beverage company, announced Grammy Award-winning singer/songwriter Ben Haggerty, better known as “Macklemore,” as the brand’s first creative director and celebrity investor.
The partnership brings together CLEAN Cause – a beverage brand on a mission to support individuals in recovery – and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause, which the company says ranks No. 2 in the yerba maté category, donates 50 percent of its net profits (or five percent net revenues, whichever is greater) to funding sober living scholarships.
As creative director and investor, Haggerty will bring an inspired vision to the brand’s mission, along with providing artistic direction on a new limited edition CLEAN Cause can, digital editorial content, and music and creative direction for the brand. Over the next year, Macklemore and CLEAN Cause will execute numerous campaigns, including a “Scan the Can” initiative, where exclusive content will be available to consumers via a QR code on the product and point-of-sale advertising.
“I chose to align with and endorse a brand that is at the forefront of creating awareness for addiction and actively supporting the recovery community,” said Haggerty. “As creative director and a new investor of the already impactful brand, I am excited to combine my creative passions with a great product in an effort to save lives. Together, our goal is to inspire and educate individuals on addiction and support those who are in recovery.”
CLEAN Cause was founded by serial entrepreneur, father and activist, Wes Hurt. “We are grateful to be able to partner with one of the most iconic entertainers of our time, who shares a similar passion to bring awareness and activism to the world on the epidemic of addiction,” said Hurt, who is also the CEO of the brand. “As creative director, investor, and a person in recovery, Macklemore will bring fresh ideas and knowledge to our brand to further spread awareness on the epidemic. While we both have different experiences with addiction, we are committed to fighting addiction. We’re just two men on a mission.”
The CLEAN Cause product line consists of eight USDA organic-certified, sparkling yerba maté beverages that come in low and zero sugar options, with 160mgs of organic “Better Caffeine.” By purchasing a can of CLEAN Cause, consumers can directly support individuals in alcohol and drug addiction recovery. To date, CLEAN Cause has granted over 2,823 sober living scholarships representing more than $1,411,500 in communities across the country.
CLEAN Cause is available nationwide at Whole Foods, Kroger, Natural Grocer and many other major retailers, in addition to being online at Amazon.com, Walmart.com, HEB.com, Instacart.com and CLEANCause.com.
To learn more about CLEAN Cause, visit CleanCause.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 21-23, 2022
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 21-23, 2022. The event will be celebrating its 20th anniversary, in addition to being co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, contact:
Veronica Gonnello
(for companies A to G)
e: [email protected]
p: 212-895-8244
Tim Schultz
(for companies H to Q)
e: [email protected]
p: (917) 258-8589
Fadi Alsayegh
(for companies R to Z)
e: [email protected]
p: 917-258-5174
Also, be sure to stay connected with the World Tea Conference + Expo on social media, for details and insights about the event. Follow us on Twitter, Facebook, Instagram and LinkedIn.