Deep Eddy Vodka Innovates in the Ready-to-Drink Hard Tea Space with New Seltzer Product

Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, recently launched its latest hard seltzer line extension – Deep Eddy Vodka + Tea Hard Seltzers.

Following the successful entry to the canned ready-to-drink (RTD) segment with the brand’s now award-winning Deep Eddy Vodka + Soda, the new Vodka + Tea Hard Seltzers will be available in a variety of flavors, including lemon tea, sweet tea and peach tea.

“From the first sip, Deep Eddy’s newest tea seltzers are the perfect balance of refreshing and flavorful,” said Hannah Venhoff, vice president of Deep Eddy Vodka. “Staying true to the brand’s roots, they are made with real fruit and ingredients – never sacrificing great taste.”

Venhoff added: “As the hard seltzer category continues to grow and vodka-based seltzers truly take the lead, Deep Eddy is uniquely positioned to innovate in this space, offering new hard seltzers to our lineup for a simple beverage that is light, refreshing and easy. Moreover, the new tea variety is a nod to our origin story with Deep Eddy Sweet Tea Vodka being the first flavor introduced under the Deep Eddy name.”

Deep Eddy Vodka + Tea Hard Seltzers
(Photo: Courtesy of Deep Eddy Vodka)

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Deep Eddy Vodka + Tea Hard Seltzers celebrate the Austin-based brand’s first product, Deep Eddy Sweet Tea Vodka, launched 13 years ago. With an unwavering commitment to quality flavors and real ingredients, the premium hard seltzers are created using real vodka, tea and juices with a hint of bubbles for a crisp finish.

This past spring, to officially launch the new product, Deep Eddy posted a live “Tea Minus” style countdown on the brand’s Instagram, along with multiple posts alerting Deep Eddy followers and the public of its plans to “drop the tea” on its newest product. Once the live countdown struck zero, Deep Eddy released a video featuring a single can of Deep Eddy Sweet Tea Vodka + Tea Hard Seltzer dropping 5,000 feet from a helicopter – taking “drop culture,” literally, to new heights.

Deep Eddy Vodka + Tea Hard Seltzers
Deep Eddy Vodka + Tea Hard Seltzer product drop/launch. (Photo: Courtesy of Deep Eddy Vodka)

Each can of Deep Eddy Vodka + Tea Hard Seltzer is 180 calories, gluten free and contains 4.5 percent alcohol by volume. The newest Deep Eddy hard seltzers are available nationwide in a six-pack variety with a suggested retail of US$16.99.

To learn more about Deep Eddy Vodka + Tea Hard Seltzer, visit

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