As the co-founder of AriZona Iced Tea, John M. Ferolito is no stranger to success in the beverage industry. Now, Ferolito has partnered with an entrepreneurial dream team – including global culture icon Jon Buscemi, Bond Audio & D'Angelico Guitars CEO Brenden Cohen, and beverage industry veteran Roy Warren Jr. – to introduce Saint James Tea, an organic and sustainably-packaged line of ready-to-drink teas.
Named in honor of Father James Haggerty – an inspirational figure in Ferolito’s early career – Saint James Tea is marketed as a healthy beverage option that boasts minimal environmental impact.
Saint James Tea said it puts the planet first by using Tetra Paks, created with low carbon materials and made of 70 percent paper from responsibly managed forests. The packaging also eliminates exposure to air and light, which gives the preservative-free tea a shelf life of up to 24 months, while keeping the product fresh for as long as possible.
Another key component of the company is to encourage consumers to give back. Through its #WhoIsYourSaintJames initiative, individuals will be empowered to recognize those who are helping better their communities.
"In his lifetime, Father Haggerty worked to improve the lives of those in his community, myself included,” explained Ferolito. “We sought to create something that honors his legacy, so we developed Saint James Tea to offer a healthy, great-tasting product that is beneficial for people and the planet.”
A Pioneer in the Beverage Space
A pioneer in the beverage space, Ferolito's entrepreneurial ventures began with a Brooklyn-based discount beer and soda delivery company launched in the 1970s. With the 1992 introduction of AriZona Iced Tea, the business transformed into one of the most successful iced tea brands in the country. Now, Ferolito, alongside a stellar executive team, is poised to disrupt the industry yet again with Saint James Tea.
As the brand's creative director, Jon Buscemi – known worldwide for his fashion, retail and spirit brands, including Truff truffle infused hot sauce, Wolves Whiskey and LUSSO CLOUD shoes – brings his innovative mindset and design knowledge to the product.
“I've been wanting to get involved in the ready-to-drink beverage space for several years, and with Saint James Tea, I've finally found the right fit,” said Buscemi. “From a trend standpoint, what Saint James is doing within the health and wellness space is exploding. It's the perfect time to introduce an innovative brand like this to the market. As a nation, we love these drinks, but they are always full of sugar. I'm involved because I love the way it tastes without any regrets. It's exciting to join forces with John Ferolito, a true force in the industry and partner with Brenden Cohen and Roy Warren.”
Buscemi tapped PLAYLAB, INC. for the launch of Saint James Tea. Founded in 2009 and led by Archie Lee Coates IV and Jeff Franklin, the multi-disciplinary LA based creative studio has cemented its reputation through its work with headlining brands including Adidas, John Elliott and Louis Vuitton, amongst others. The collaboration between Buscemi and PLAYLAB, INC. resulted in Saint James Tea's brand and art direction, which will begin rolling out later this year.
Saint James Tea will initially be available for purchase online and at select retailers across Florida. The official launch is set for December.
To learn more about Saint James Tea Company, visit SaintJamesIcedTea.com.