According to a new report from Graphical Research, the North American kombucha market will reach revenue of US$2 billion by 2026. The projection is based on the increasing demand for natural beverages and functional drinks, as well as consumers’ strong focus on nutrition and overall health and wellness.
Graphical Research noted that the expanding need for health and wellness products has led to a higher penetration of natural ingredients and products in the marketplace, such as Kombucha.
Kombucha is a light, flavored, fermented, black or green tea that constitutes bioactive compounds and polyphenols.
Per the report, kombucha is already highly consumed across many regions, including Russia, China, Japan and Korea, to help improve health.
Highlights from the New Report:
- Demand for organic kombucha in the North America marketplace is pegged to register a 16 percent CAGR through 2026.
- The consumption of inorganic kombucha could observe a 15.5 percent CAGR through 2026, considering the higher intake of natural beverages. However, the report highlighted the growing adoption of “clean label” products by consumers.
- The value of North America flavored kombucha market is likely to reach a 16.5 percent CAGR through the same year due to growing popularity across the beverage sector.
- Canada held the largest revenue share in the North America kombucha market and is projected to witness a 15.5 percent CAGR up to 2026. The report said this can be attributed to rapid urbanization and an increase of household incomes. In addition, there’s a large availability of kombucha offerings across Canada.
- Kombucha consumption from online retailers across North America is expected to rise at a CAGR of 17.5 percent in the next few years, with ongoing developments in industrialization and technology/digitization.
- Numerous suppliers of kombucha are working towards acquisitions, technological advancements, and capacity expansions and product innovations, which will support demand.
Graphical Research provides a large collection of market research and industry analysis reports across various regions, including North America, Europe, Asia Pacific and Latin America, among others.
For additional information on the report, click here. To learn more about Graphical Research, visit GraphicalResearch.com.
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