Celestial Seasonings Restarts its Popular Tea Tour, Reopens Tea Shop in Boulder, Colo.

Celestial Seasonings, based in Boulder, Colo., had a grand reopening of its campus to visitors and tea enthusiasts for its popular tea tour. The tea tour officially resumed on Aug. 12, along with the reopening of the Celestial Seasonings Tea Shop on the property.

Coinciding with the 13th Annual Celestial Seasonings B Strong Ride, benefiting the Boulder Community Health Center for Integrative Care and other local cancer charities, the tea tour resumed as 700 cyclists started and finished their ride on the grounds of Celestial Seasonings headquarters.

Celestial Seasonings Tea Tour Reopening Shop Headquarters Boulder
Celestial Seasonings' headquarters in Boulder, Colo. (Photo: Courtesy of Hain Celestial)

Celestial Seasonings’ Newly Designed Facility

The newly designed Celestial Seasonings facility greeted visitors with captivating visuals and engaging displays that showcase the passion and innovation behind the tea-making process.

In fact, the 45-minute tea tour has been re-imagined as a multi-sensory experience that includes a walk through an art gallery that features more than 50 years of tea box art; complimentary tea samples at a tea bar with more than 90 tea varieties; and an up-close view of the factory, where eight million tea bags are produced daily.

"We are so pleased to welcome visitors back to our campus," said Tim Collins, general manager of Celestial Seasonings. “Whether you are a long-time fan or new to tea, we invite you to Celestial Seasonings. We like to say our teas are a little bit of magic in your mug.”

Guests on the tour also get an exclusive look – and get to experience the exhilarating scent – of the famous Mint Room, which has led many guests to exclaim, “I survived the Mint Room!” In addition, the tour features the Sleepytime Bear Cottage, a recreation of the Celestial Seasonings box artwork, offering a fun photo opp.

Celestial Seasonings Tea Tour Reopening Shop Headquarters Boulder
(Photo: Courtesy of Hain Celestial)

Fun Facts About Celestial Seasonings and Its Tea Tour:

  • Historically, more than 140,000 visitors come through the Celestial Seasonings Tour Center each year, with about 2.1 million visits total.
  • When running at full capacity, 500,000 boxes of teas are manufactured at the Celestial Seasonings Boulder, Colo. plant each day (around 10,000,000 tea bags).
  • The top three Celestial Seasonings teas are Sleepytime, Chamomile and Peppermint.
  • Celestial Seasonings’ Sleepytime brand tea is the No. 1 sleep tea (per Circana, MULO+C, latest 52 week data ending 7/30/23).
  • Celestial Seasonings sources ingredients for its teas from 40 different countries and 10 U.S. states, with 70 percent of ingredients purchased directly from farmers and local communities.
  • The Celestial Seasoning boxes are made with 100-percent recycled paperboard (including 35 percent consumer waste), and the company will soon be eliminating the plastic overwrap on the tea boxes. That will save around 160,000 pounds of plastic waste a year.
  • Celestial Seasonings tea offerings currently feature stringless, tagless, stapleless and individual wrapper free tea bags – saving 3.5 million pounds of waste from entering landfills every year (calculation of the weight of string plus tag multiplied by the total number of teabags made).
  • Unique to Celestial Seasonings is its iconic custom art commissioned for its boxes.
  • Celestial Seasonings exports its teas to around 35 countries.
  • 1.6 billion cups of Celestial Seasonings tea are served globally each year.
  • Celestial Seasonings is America's first herbal tea company. In 1969, its first tea was created from herbs and botanicals foraged in the forests of the Rocky Mountains.
Celestial Seasonings Tea Tour Reopening Shop Headquarters Boulder
The Celestial Seasonings Tea Shop in Boulder, Colo. (Photo: Courtesy of Hain Celestial)

Celebrating 50 Years

Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group) has been creating teas for more than 50 years, and the brand currently offers more than 90 varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is crafted by the company’s blendmaster – all from the finest herbs, teas, spices and botanicals.

For more information on Celestial Seasonings, the tea tour or the tea shop, visit CelestialSeasonings.com.

Celestial Seasonings Tea Tour Reopening Shop Headquarters Boulder
The Sleepytime Bear Cottage, a recreation of the Celestial Seasonings box artwork, offering a fun photo opp for guests of the company's tour. (Photo: Courtesy of Hain Celestial)

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