Americans are enjoying more hot tea in restaurants and at home. Following a growth spurt that featured sweet and flavored iced tea in fast-service restaurants, fresh brewed hot tea is now experiencing greater growth than iced teas and keeping pace with coffee but with much smaller market share.
- Sales of hot beverages grew 7% in the year ending July in both the U.S. and Canada while sales of cold beverages declined 1%. In Canada hot beverages hold 28.5% market share. In the U.S. hot beverages grew to 17.4% of the total beverage market.
- In the U.S. RTD tea grew by 2%, sales of loose leaf and tea bags grew 7% while roast and ground coffee sales grew 8% through July 2013. In Canada sales of loose leaf and tea bags rose 3%, RTD declined 1% and roast and ground coffee sales grew 10%.
- A survey last month found 42% of Americans plan to increase their tea consumption in 2014. A third of Americans increased their tea consumption in 2013, according to the survey which was conducted by Teavana in connection with National Hot Tea Month. Young people lead the rapidly growing interest in tea among Americans. The young are most likely to prefer a green tea over other types of tea, according to a survey of 1,019 men and women, age 18+ during the week of Dec. 16-18.