The largest gathering in the tea industry, World Tea Expo, is returning to the Las Vegas Convention Center, March 18-20, 2024, and the new conference program sets the stage for tea business success, as notable tea professionals host in-depth educational sessions that will cover key areas, such as industry analysis, teas and botanicals, innovation, data and trends, business strategy and niche markets. The conference program will be accessible to both Full Conference and Tea Guru pass holders.
2024 World Tea Expo Conference Highlights
Key Presenters – This year’s conference sessions will be led by a talented panel of experts, including Founder of Mei Leaf, Don Mei; La QuintEssence Founder Carine Baudry; Cose di Te Founder Fabiola Ruggiero, and more.
Conference attendees will learn about the main challenges in navigating the tea industry, important do’s and don’ts, how to develop a company voice and authentic branding, sustainability, plus topics to help attendees grow a successful tea business.
A full list of this year’s speakers can be found here.
Tea Primer Covering the Basics – New to 2024, Co-Owner of The Cultured Cup, Kyle Stewart, will lead an educational tasting experience that covers the basics of tea. Attendees can expect to taste five types of tea while learning evaluation and preparation techniques drawn from Stewart’s creative collaborations with renowned chefs, sommeliers, sensory evaluation scientists and other worldwide tea experts. The classroom-style tasting will demonstrate and provide an important knowledge base for the Tea Business Incubator.
Tea Business Incubator – Tea Business Incubator is designed for attendees interested in starting a tea business or looking for more insight into the tea industry. Industry leaders will walk through strategies to reach new heights of success, boosting the bottom line and understanding tea on a deeper level.
Rare Teas – Attendees can join Kevin Gascoyne – one of the founders and creators of Tea Studio in India and owner of Camellia Sinensis Tea Houses and Tea Schools of Montréal and Québec City – in an immersive tea experience where participants dive into the world of unique and exquisite teas. These rare teas have the potential to transform a business into a haven for connoisseurs.
Tea and Chocolate Parings – Stijn Van Schoonlandt, director of Kruze, will lead a delectable session that unveils the secrets behind creating a perfect array of flavors through tea and chocolate pairings. This exclusive add-on session – with limited seating – will explore pairings and tasting techniques and feature unique teas and creations from award-winning Belgian chocolatiers.
World Tea Expo creates a modern, dynamic and collaborative platform that unites industry professionals, tea suppliers and tea enthusiasts from around the world. The event blends fresh ideas, the latest trends and new distribution channels, along with focused buying, selling, networking and education. The event is the tea industry’s chance to capitalize on this growing category to the fullest.
Early bird registration is now open for World Tea Expo 2024 at WorldTeaExpo.com.
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Plan to Attend or Participate in World Tea Expo, March 18-20, 2024
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
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