Tea & Herbal Association of Canada Says ‘Level Up’ on Sept. 29

In lieu of its annual North American Tea Conference this year, the Tea & Herbal Association of Canada is presenting a virtual meet-up on Sept. 29 called “Level Up.”

Shabnam Weber – who’s president of the association based in Toronto, as well as a member of the World Tea Conference + Expo Advisory Board & Education Committee – said the virtual event is meant to keep the industry engaged and connected as the Tea & Herbal Association of Canada goes into its second year of being unable to hold its annual North American Tea Conference.

Tea and Herbal Association of Canada Virtual Event
(Image: Courtesy of the Tea & Herbal Association of Canada)

“Keeping on top of what is happening in the industry and sharing thoughts on issues of mutual concern is always critical and these events are the perfect platform,” said Weber. “We chose our topics with this in mind."

Session highlights for the one-day virtual event include:

-Where’s My Tea: Shipageddon and The State of International Logistics

-Carbon Footprint: What Is It, How Do We Apply It to Tea?

-Consumer Insight: What’s Changed, What’s Stayed the Same

'All Companies Within the Industry Are Addressing Carbon Footprint'

Weber pointed out that the topic of carbon footprint is so important in today’s world. “The time was right for us to understand the global issues and how that translates to tea,” she said, “particularly as all companies within the industry are addressing carbon footprint within their sustainability mandates."

Weber also noted that the challenge of logistics is facing every single person within the tea industry’s supply chain. “Hearing from the experts on how to mitigate some of these challenges, as well as gaining insight on what is expected in the next 12 to 24 months, is immensely valuable,” she said. 

The events third main topic, consumer insight, is “vital for us all,” according to Weber. “We [in the tea industry] do not exist without consumers, and having our fingers on their pulse at all times is how we grow and adapt.”

To learn more about the upcoming event from the Tea & Herbal Association of Canada, visit Tea.ca. A total of $15 from each registration fee collected will be donated to Food Banks Canada.

To discover insights about the business of tea, industry issues and trends, as well as the latest tea products, tea ware and related goods, plan to attend next year’s World Tea Conference + Expo. The event will once again be held in Las Vegas and co-located with Bar & Restaurant Expo, March 21-23, 2022. Visit WorldTeaExpo.com and watch for updates on the upcoming program. To become an exhibitor or sponsor, visit WorldTeaExpo.com/wtce-exhibit.