New Tea Competition Celebrates Quality, Flavor and Aroma, Offers the Ultimate Exposure for Tea Producers from Around the World
Questex announced the addition of the World Tea Expo Beverage Challenge to the robust lineup of events and education taking place at the upcoming World Tea Expo, March 18-20, 2024 at the Las Vegas Convention Center.
Submissions for the tea competition are open and close on Dec. 15, 2023.
The World Tea Expo Beverage Challenge is open to tea producers that produce on a large-scale. This is the opportunity for any company, producer or supplier to put their best foot forward and have their tea judged by a panel of industry experts.
The Beverage Challenge will highlight the diversity of premium teas from all origins. Entries are open to teas from the cultivar “Camelia sinensis” only and must be suitable for standard brewing methods for each tea type.
The 2024 categories include:
- Grand Champion
- Best Leaf
- Best Liquor
- Best White Tea
- Best Green Tea
- Best Oolong Tea
- Best Black Tea
- Best Pu-erh
- Best Tea by Origin
The Pinnacle of Quality, Flavor and Aroma
“The World Tea Expo Beverage Challenge celebrates the pinnacle of quality, flavor and aroma from teas around the world,” said Questex’s Vice President of the Bar & Restaurant Group, Tim McLucas. “This prestigious competition allows brands to highlight their finest teas on a global stage and gain international recognition from industry experts.”
A panel of expert judges will evaluate tea entries by their independent merits of leaf style, make, cup character, liquor, appearance and overall finish. The highest scorer across all tea types and origins will be named Grand Champion.
Grand Champion, Best Leaf and Best Liquor award winners will have their teas sampled live to thousands of attendees at World Tea Expo 2024 in Las Vegas. Winners will be included in a press release and receive editorial coverage at World Tea News.
Winners will be announced live at World Tea Expo 2024 before the keynote presentation on Tuesday, March 19, 2024, at 8:00 a.m.
Enter the Competition
Entries for the World Tea Expo Beverage Challenge opened on Oct. 2, 2023. The submission deadline is Dec. 15, 2023. For competition rules and entry details, visit the website for the compeition.
World Tea Expo creates a modern, dynamic and collaborative platform that unites industry professionals, tea suppliers and tea buyers from around the world. Blending fresh ideas, the latest trends and new distribution channels with focused buying, selling, networking and education, World Tea Expo is an opportunity to capitalize on this growing category to the fullest.
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Plan to Attend or Participate in World Tea Expo, March 18-20, 2024
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:
Business Development Manager, Questex
Email: [email protected]