Taiwan's award-winning instant DIY bubble tea brand, BOBA CHiC, just expanded its sales and operations globally. With more than two decades of experience in the bubble tea industry as a leading manufacturer and seller, BOBA CHiC will now serve more than 60 countries around the world, including the United States.
“We are excited to take this leap to bring our range of innovative tea beverages to the world,” shared BOBA CHiC Founder Mindy Jen. “This is a natural step forward; we believe that geographical boundaries are blurring daily in a digital-first world. We want to leverage this ecosystem and bring some of our award-winning tea and bubble tea kits to everyone so they can enjoy a boba tea when and where they like.”
This expansion could not come at a better time for BOBA CHiC, with the global bubble tea market size set to grow from US$2.02 billion in 2019 to US$3.39 billion by the end of 2027, exhibiting a CAGR of 7.2 percent during this period.
An Agile Approach During the Pandemic Gave the Brand New Wings
In 2020 when the pandemic hit, businesses worldwide were affected and BOBA CHiC was no exception. However, the company took an agile approach. It quickly adapted to an e-commerce model transforming hand-shaken boba drinks into DIY kits that enabled everyone to drink whenever and wherever they wanted.
BOBA CHiC strongly believes in the ethos of “You are your taste.” In line with this, the new model made sense – it enabled everyone to drink boba tea in any way they liked. The model disrupted the industry by empowering consumers to break out of fixed packaging instructions and make their cup of unique boba tea. In a time of crisis, this campaign also gave the message that “Everyone can be the best version of themselves.”
BOBA CHiC's teas have won numerous F&B accolades and awards. In 2021, BOBA CHiC won three Gold Accolades in the TITAN International Business Awards. Whereas in 2022, their famous Taiwan High Mountain Peacock Oolong Tea, Rice Oolong Tea and Peacock Comfort Tea won the 2022 iTQi Superior Taste Award, and their bubble tea kit series achieved a bronze medal for the 2022 Stevie Award in International Business in the B2B products category. Furthermore, to live up to industry standards and meet consumer demands, BOBA CHiC teas are ISO2000, HACCP, SGS, FDA, ISO, and HALAL certified.
Collaborations and Partnerships
Multiple reports and studies have suggested that collaborations will be the key in the post-pandemic world for complete economic recovery. BOBA CHiC, as a business, has always been open to partnerships for bringing the best possible products to the consumers while disrupting the industry.
The company is actively looking for global partners to expand its market and help bring Taiwan's traditional tea beverages to the broader market.
More information on BOBA CHiC products can be found at the company's website at BobaChic.com or BobaEmpire.en.TaiwanTrade.com.
Plan to Attend or Participate in the
World Tea Conference + Expo, March 27-29, 2023
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend the World Tea Conference + Expo, March 27-29, 2023 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
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