Shaka Tea – a brand of herbal teas based in Hilo, Hawaii – is set to bring its island vibes to the streets this summer as the company continues to grow in more than 20,000 retail locations in the United States.
The #SummerofShaka national sampling tour will see 40,000 free bottles of Shaka Tea given out in four, select cities – Seattle, Denver, Miami and Charlotte.
Partnering with Food Truck Promotions – an experiential marketing agency that focuses on creating immersive brand experiences with promotional vehicles and establishing meaningful connections in-person – Shaka Tea will be raising those “shakas” up with a signature, branded food truck at summer Pride festivals, wellness events and local neighborhood hubs.
Bella Hughes, Shaka Tea co-founder and head of mission and Innovation, said, “We're thrilled to be growing our retail presence across the U.S. and as a brand rooted in community and connection. We can't think of a better way to grow our connection with our customers than through an experiential, #summerofshaka campaign and live sampling, as well as pop-up events that reflect our values of inclusivity and equality across the U.S.”
Shaka Tea will kick off the mobile tour in Seattle, taking place from Tuesday, June 21 through Sunday, June 26. Followed by Denver, Saturday, June 25 through Thursday, June 30; Miami, Friday, July 15 through Wednesday, July 20; and Charlotte, Saturday, August 20 through Thursday, August 25.
Consumers can visit the Shaka Tea food truck and say “aloha” for a free bottle of iced tea with a tropical-botanical twist – including Mango Hibiscus, Pineapple Mint, Lemon Lokelani Rose and Guava Gingerblossom.
Visitors to the truck will be invited to join the Shaka “Ohana” (family) with photo ops, social media mentions and a chance to win the ultimate Shaka Tea care package inclusive of limited-edition merchandise and new product releases.
For more details and information on Shaka Tea's summer road trip schedule, visit ShakaTea.com/SummerofShaka.
Shaka Tea’s 100 percent plant-based, naturally caffeine-free herbal teas are gently sweetened with monk fruit and contain zero sugar, zero calories and zero carbs.
Shaka Tea is brewed with handpicked, herbal Hawaiian māmaki leaves that are sustainably-sourced and only found in the Hawaiian Islands. The company – which offers bottled ready-to-drink (or RTD) teas and tea packages – practices direct trade with local farmers and champions sustainable agriculture in Hawaii, where the māmaki leaves are grown.
To learn more about Shaka Tea, visit ShakaTea.com.
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