The Intergovernmental Panel on Climate Change’s sobering report on climate change and COP26 are both highlighting the critical impact carbon emissions have on the planet. While many brands have gone carbon neutral, U.K.-based Greenypeeps tea company has pinned its sustainable flag to the planet’s mast by quite possibly being the first tea company in the world to go fully carbon negative. Greenypeeps removes more than twice the carbon that each of its products emit, leaving a net positive impact on the planet.
Greenypeeps works closely with The Carbon Consulting Company, a certified “Footprinting Expert” of the UK’s Carbon Trust, and partner of the Carbon Neutral Company, to run detailed carbon impact analyses on every one of its products through each stage of its lifecycle from field to cup to disposal. Such understanding allows the business to review its current practices, take active steps to reduce carbon emissions across their own processes and supply chain and remove twice the carbon they produce.
An Ethical Tea Company
Greenypeeps is initially entering the market with a special range of mood-based infusions along with a core range of eight organic black, green, herbal and spiced teas. The ethical tea company launched its carbon negative tea at the Speciality & Fine Foods Fair in London on Sept. 6.
The four mood infusions have been crafted by Greenypeeps’ own third generation tea blenders, using unique blends of organic fruits, flowers, herbs and spices to suit both uplifting and relaxing mood states.
Current Greenypeeps current infusions include four offerings:
1. Energising Tea – a zingy mix of hibiscus, rosehip apple and lemon peel.
2. Revitalising Tea – a lively mint tea with a sweet licorice finish.
3. After Dinner Tea – a soothing balance of fennel, star anise, melissa and ginger.
4. Calming Bedtime Tea – a relaxing blend of chamomile and rosehips lifted by a touch of lemon peel.
A Joint Venture with Sri Lanka’s Eswaran
Greenypeeps, established by Ed Green in the U.K., is a joint venture with Eswaran, one of Sri Lanka's leading tea producers and the first in the world to go certified carbon neutral back in 2010.
“When I first met Subra it was a meeting of minds [Subra Eassuwaren is a third-generation family member helping to run Eswaran],” said Ed Green, co-founder of Greenypeeps. “We had a shared belief that businesses have a responsibility to protect our climate, community and nature. With Greenypeeps, our ambition is to create the most ethical and sustainable brand on the planet.”
It's a lofty ambition, but Greenypeeps believes that by offering amazing, quality organic teas while holding themselves accountable every step of the way, they can pull together enough tea lovers – affectionately known as Greenypeeps by the company – to really make a difference.
At the heart of the business lies Greenypeeps Planet Positive charter, which impacts all that they do. Consequently, all of their packaging is entirely plastic-free and either home compostable or recyclable, and they are committing three percent of all sales to the ground-breaking HIniduma Biolink Project.
Greenypeeps will use digital content, social channels and newsletters to bring consumers closer to the growers, their initiatives and the progress of the Hiniduma program.
To learn more about Greenypeeps, visit Greenypeeps.com.