DAVIDsTEA Inc. expanded the availability of its tea sachets, pre-packs and samplers in more than 110 Rexall pharmacies, a leading Canadian drugstore operator.
Following a successful pilot launched in March of this year, DAVIDsTEA has increased its presence from five to 46 Rexall locations in Central Canada since June 2021. With 69 more locations being added in Rexall stores in Canada this month, DAVIDsTEA said that its Rexall “store-within-a-store” concept will help further strengthen its brand recognition across the country.
One-Stop-Shop: A Unique Opportunity to Connect with Customers
With a four-foot footprint for DAVIDsTEA in each store, showcasing more than 25 SKUs, this new partnership provides a unique opportunity to speak directly to customers and to distribute unique educational marketing materials about the benefits of tea to Canadians.
Acting as a one-stop tea shop, customers will now have access to an assortment of ready-to-steep sachets, tins of loose leaf and matcha, tea filters and sampler packs via the store-within-a-store concept – meeting the needs for personal consumption and gifting, conveniently available at their local pharmacy.
“Rexall was a natural choice for us as a partner,” said Sarah Segal, CEO and chief brand officer at DAVIDsTEA. “We know how healing tea can be, and with Rexall’s dedication to wellness, we knew this would be an authentic partnership for both brands. Reaching our community of tea lovers in new, local and accessible ways is an important part of DAVIDsTEA’s transformation as a digital-first company, and we’re thrilled to work with Rexall to achieve this.”
Frank Zitella, president and chief financial and operating officer at DAVIDsTEA, added, “DAVIDsTEA’s expansion to 115 Rexall locations is just the beginning. We see this as phase one of our expanded wholesale distribution footprint in a post-COVID consumer environment. As we look for new and innovative ways to accelerate revenue beyond our growing e-commerce business supported by our 18 flagship stores, we are confident we will secure and reinforce our position as leading tea merchants.”
To learn more about DAVIDsTEA, visit DavidsTea.com.