Yóu Yóu (which means “oil oil” and is pronounced “yo yo”), is a new brand that’s focused on bringing “the best cooking oil you never knew existed” to the U.S. market.
The company recently introduced its 100% Organic Tea Seed Oil – a versatile oil that has been cultivated, produced and used in Asia for centuries. The company is hoping that the oil will become a premium kitchen staple in kitchens in America.
Eight Years of Harvesting, Filtering and Cold Pressing
Tea Seed Oil comes from the seeds of Camellia oleifera, a flowering plant native to East Asia. Each bottle of Tea Seed Oil takes eight years of harvesting, filtering and cold pressing to produce. It has a neutral flavor and high smoke point of 485°F, according to Yóu Yóu, and it’s known as the “olive oil of the East.”
RELATED: See what tea expert Den Shirakata of Den's Tea has to say about tea seed oil in this World Tea News article, "Innovation and a New Use for Japanese Tea Plants."
“Tea seed oil is a little-known secret that hasn't made it big yet in the U.S., and we are thrilled to be the ones to bring it to the forefront and put it in the spotlight,” said Anthony Chen, co-founder of Yóu Yóu. “Our hope is to inspire that universal feeling of shared moments around food and introduce consumers to their new go-to cooking oil.”
Yóu Yóu’s 100% Organic Tea Seed Oil is organically grown and sourced from the Hunan region in China, where every bottle goes through a long and rigorous process. Like other tea seed oils found in Asia, Yóu Yóu's Organic Tea Seed Oil is packed with antioxidants called catechins. It has more omega-3s than olive oil, is cholesterol-free with 0 trans-fat, boasts minerals, vitamins E, A, & B, and is Organic and Vegan certified.
This Tea Seed Oil has a silky texture and a slightly nutty flavor with botanical undertones, and Yóu Yóu noted it’s a versatile and complementary oil that not only allows you to turn up the heat without burning your food, but takes on the flavor of whatever it's cooking rather than overpowering it – whether frying, sauteing or even baking.
Yóu Yóu Organic Tea Seed Oil is available now in a 500 mL/16.9 fl. Oz. bottle for US$39.99 and can be purchased online at CookWithYouYou.com.
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Plan to Attend or Participate in the
World Tea Conference + Expo, March 21-23, 2022
To discover more products and services related to the global tea community, plan to attend or participate in the World Tea Conference + Expo, March 21-23, 2022, celebrating its 20th anniversary. The event will be co-located with Bar & Restaurant Expo for the second year, creating unique opportunities and synergy. Visit WorldTeaExpo.com.
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