Lipton Immune Support Launches as Functional RTD Tea Beverage Category Grows

Consumers continue to seek functional beverages and teas that offer a boost of health and wellness support, and Lipton clearly recognizes this major, ongoing trend, as it just launched the new Lipton Immune Support ready-to-drink (RTD) tea beverage.

Lipton Immune Support is an RTD iced tea that’s a blend of green tea, Vitamin C and Zinc, and it’s available as a permanent line item at national retailers in Green Tea Pineapple Mango flavor in 12-packs and 64-ounce bottles, and Diet Green Tea Pineapple Mango flavor in 12-packs.

Neehan Sheikh, senior marketing manager for Lipton at PepsiCo, sees functional RTD tea beverages as a growing category.

“Functional RTD tea beverages is a category that’s expected to grow five percent in the next five years,” said Sheikh. “Our consumers are seeking more wellness and better-for-you options at affordable prices. Lipton Immune Support delivers on the top benefit we see consumers looking for, immunity, with refreshing pineapple mango flavor.”

Lipton Immune Support Launch 2022
(Photo: Courtesy of Lipton / PepsiCo)

Sheikh noted that consumers are looking for beverages that proactively manage health and wellness. “Lipton doesn’t want people to have to choose between grabbing a bottle of iced tea boosted with benefits or one that’s packed with flavor. Immune Support is a refreshing, delicious combination of Green Tea, Vitamin C and Zinc to support a normal immune system,” she explained.

While Sheikh could not confirm if Lipton is going to launch similar RTD products or other flavors, she did say that the brand’s focus is on “continually innovating and evolving to stay ahead of trends and meet consumer desires, which include added benefits.”

Lipton Immune Support is currently promoted across digital platforms, radio and TV, with point-of-sale incentives and in-store sampling to promote the new products – all of which are a permanent addition to the Lipton portfolio.

As a refreshment brand, Lipton tea-based drinks include leaf tea, herbal infusions and ready-to-drink iced tea.

For more information about Lipton Immune Support, visit

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