HEYTEA Brews Success on Broadway with Inaugural U.S. Store

On Dec. 8, HEYTEA's inaugural store in the United States officially opened on Broadway, New York City, and witnessed a warm reception from New York consumers, achieving a remarkable sales volume of 2,500 cups on the opening day.

This marks HEYTEA's continued expansion in the international market, following its previous entries into the United Kingdom, Australia and Canada.

Through dedicated efforts to provide global users with Chinese “new style tea products,” HEYTEA is actively implementing its goal of delivering authentic tea products and joy-inspiring brand experiences to an even wider audience.

In 2012, HEYTEA began under humble circumstances in Jiangbianli, Guangdong, China. Armed with the principal of using only real ingredients and no artificial flavors or colorants, HEYTEA created the first cheese tea by blending cheese foam with fresh tea.

With its mission and vision of "Promoting Quality, Living Joy," HEYTEA is committed to rejuvenating traditional tea culture and making high-quality tea products available to all consumers.

In 2018, HEYTEA opened its first international store in Singapore, bringing new style tea to a larger global community.

Currently, HEYTEA has more than 3,000 stores worldwide.

HEYTEA on Broadway - New York City - Tea Industry - Boba Tea Cheese Tea
(Photo: Courtesy of HEYTEA)

HEYTEA Buzz Sweeps New York City

On its opening day in New York City, HEYTEA made a prominent appearance on the Times Square billboard in New York City. The brand's youthful and trendy image not only revitalized the traditional perception of tea beverages among American consumers but also sparked a "HEYTEA buzz" within local communities, according to the company.

The opening day garnered enthusiastic crowds, as eager consumers formed lengthy queues to indulge in the new style tea offerings.

Tea lovers eagerly shared their HEYTEA experiences on platforms like RED, TikTok and Instagram, showcasing signature products such as the Very Grape Cheese Tea (Original) and Roasted Brown Bobo Milk Tea (Original).

HEYTEA's widespread popularity can be attributed to the introduction of its innovative next-generation tea products. The brand’s in-store offerings include a diverse array of fresh fruits and juices, a selection of customized tea bases sourced from various tea-producing regions in China, and 100-percent fresh milk.

Notably distinct from the prevalent use of instant powdered ingredients – such as non-dairy creamer and tea powder in traditional tea beverages in the current U.S. market – HEYTEA’s high-quality and fresh materials, as well as its unique product formulations, deliver a revolutionary and elevated experience to American consumers.

HEYTEA's debut on Broadway underscores the brand's confidence in the American tea drinks market. It also showcases HEYTEA's unwavering commitment to provide premium products and services to American consumers.

"We eagerly anticipate the opportunity to introduce top-notch products and services to American consumers through our authentic tea offerings and joy-inspiring brand experiences," said Yujia Gu, vice president of strategy at HEYTEA. "Our goal is to drive an upgrade in the product landscape and continuously expand the space within the American tea drinks market."

To learn more about HEYTEA, visit HeyTea.com.

Plan to Attend or Participate in World Tea Expo, March 18-20, 2024

To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.

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