Yerba Mate Market and Consumer Demand Is on The Rise, According to New Research

According to Future Market Insights (FMI), global yerba mate sales will total US$2,186.8 million in 2023, and between 2023 and 2033, demand for yerba mate is set to rise by a 5.7 percent CAGR. By 2033, the worldwide yerba mate market size will reach around US$3,797 million, per the research firm.

Growing awareness about the health benefits of yerba mate is a key factor driving the global yerba mate market. Similarly, rising inclination towards healthy beverages will elevate yerba mate demand. In addition, yerba mate is emerging as a healthy alternative for consumers who are looking for something other than tea, coffee and other beverages worldwide.

Yerba mate is rich in nutrients antioxidants, caffeine and other essential nutrients. It enhances physical performance, boosts immunity, lowers risk of heart disease and improves digestion, per some experts. Thanks to these benefits, yerba mate is being used across industries such as food and beverages and pharmaceutical, as well as a dietary supplement. This in turn is providing a strong impetus for the development of the yerba mate market.

Yerba mate is also increasingly being used in various herbal formulas across the United States, Europe and India for treating numerous health conditions. Rising consumption of these yerba mate-based products will boost sales through 2033.

Similarly, rising usage of yerba mate powder in cosmetics and personal care industry will elevate demand. This unique substance is used to manufacture soaps, shampoos, conditioners, deodorants, etc.

Key Takeaways from the Yerba Mate Market Report:

  • Global yerba mate sales are likely to surge at 5.7 percent CAGR during the forecast period.
  • By form, the loose leaf segment of yerba mate will increase by roughly 1.8 times over the forecast period, reaching a valuation of US$292.3 million.
  • Latin America is set to hold a prominent market share of 74.3 perent in 2023.
  • Herbalist shops and health food stores will together hold a market valuation of US$623.4 million in 2023.
  • The U.S. yerba mate market is forecasted to expand at 6.7 percent CAGR over the next 10 years.
  • The Argentina yerba mate industry will cross a valuation of US$1,563.3 million by 2033.

Who’s Winning in the Yerba Mate Market?

According to FMI, the following companies are some of the key players in the yerba mate market: Cooperativa Agrícola de la Colonia Liebig Ltda, HREÑUK S.A., Establecimiento Las Marías, HerboFlora, Molinos Río de la Plata SA, Kraus, La Cachuera SA, Santo Pipo SCL, ECOTEAS Organic Yerba Mate, and Guayaki Sustainable Rainforest Products Inc., among others.

Future Market Insights, Inc. is an ESOMAR-certified business consulting and market research firm and is headquartered in Delaware.

To learn more about the research, visit

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