Tata Consumer Products Digitally Transforms Its Supply Chain

“With more people working from and staying home, tea consumption by consumers has gone up," says Vishal Dhawan, group vice president, APAC sales, Blue Yonder. “ By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behavior..." (Image by: Solar22 / BigStock.com)

Tata Consumer Products Limited (TCPL) has created an autonomous and integrated supply chain with Blue Yonder, a leader in digital supply chain and omni-channel commerce fulfilment, and Accenture, a global professional services company with capabilities in digital, cloud and security.

Leveraging solutions in Blue Yonder’s Luminate Planning, the digital transformation of Tata Consumer Products’ supply chain will improve end-to-end visibility across the value chain to meet growing consumer demands and enable purposeful growth.

New Supply Chain Supports Shift to Increased Tea Consumption

“With more people working from and staying home, tea consumption by consumers has gone up,” said Vishal Dhawan, group vice president, APAC sales, Blue Yonder. “By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behavior thanks to the strong demand, inventory optimization and S&OP capabilities of Luminate Planning powered by Microsoft Azure.”

Based in India, Tata Consumer Products is a consumer products company uniting the food and beverage interests of the Tata Group. The company’s portfolio of products includes tea, coffee, water, salt, pulses, spices and packaged food offerings. The company said it’s innovating with new marketplace models and expects a larger play in the food and beverage industry, which requires enhanced capabilities for demand planning, inventory optimization, sales and operations planning (S&OP), and supply planning and replenishment to be successful.

By digitally transforming its supply chain, Tata Consumer Products will increase service levels, reduce logistics costs and emissions and improve delivery responses, as well as put the decision-making power at the frontline of the sales organization.

“The digital transformation of TCPL’s supply chain will allow for more intelligent planning and better execution that helps achieve greater efficiency, sustainability and resilience,” said Vineet R. Ahuja, a managing director for Accenture in India. “With the combined value of our consumer goods industry experience and responsible supply chain expertise, TCPL will now have a future-proof, customer-centric supply chain and dynamic retailer sales intelligence that brings TCPL closer to end consumers.”

By underpinning its SaaS-based supply chain footprint with Microsoft Azure, Tata Consumer Products can now combine rich internal and external data from across its digital supply chain assets, allowing the company to gain real-time visibility into issues, take quick resolution actions and plan for scenarios.

To learn more about Tata Consumer Products Limited, visit TataConsumer.com. To learn more about Blue Yonder and Accenture, visit BlueyYonder.com and Accenture.com/us-en.