The “2021 Global Top 10 Luxury Tea Brands” analysis and report from World Brand Lab was released on Feb. 23, 2021 in New York. The report includes 10 luxury tea brands from eight countries. The brands listed include Twinings (UK), Zhuyeqing (China), TWG (Singapore), Harney & Sons (United States) and Mariage Frères (France), among others.
World Brand Lab says the report is meant to set an impartial and reliable standard to help affluent consumers measure the quality of tea. Thus, the company developed its own global tea brand evaluation model with three core indicators – brand strength, consumer value-added and enterprise development. Based on these three indicators, World Brand Lab determined the top 10 luxury tea brands for the year.
The research firm noted that its data collection and evaluation process looked at numerous luxury tea brands from various countries and regions around the world. The study was conducted with an initial screening of more than 5,000 tea brands in the global market, and it selected 300 “super brands” in the tea industry. These brands were located in more than 20 countries with mature tea industries, including the U.K., the United States, France, India, Sri Lanka, China, Japan and Singapore.
The 300 super brands in the tea industry were then analyzed using big data, statistics and other tools, after which the 10 most influential luxury tea brands in the world were selected.
World Brand Lab noted that while Turkey and Ireland lead the world in annual tea consumption per capita, both nations rely heavily on tea imports from luxury tea brands to meet their consumption needs.
After conducting its research on the global luxury tea market, World Brand Lab said it identified three characteristics in the current trend in tea consumption. The first is branding – both boutique and high-end. Secondly, the brands are gradually establishing younger demographics. The third characteristic is functionalization. During the COVID-19 global pandemic, consumer awareness of the benefits and efficacy of tea increased, according to the company.
“The benefits of drinking tea have long been understood by the Chinese people and extend far beyond the effects of caffeine for which it is best known in the West,” said Michael Rice, a member of the World Brand Lab expert panel based in New York. “From digestive health – including weight loss – to the enhancement of the circulatory system, the treatment of diabetes, and the improvement of memory, a daily tea-drinking regimen can both improve your life and increase your enjoyment of it.”
To learn more about World Brand Lab, visit Brand.icxo.com.