10 World Tea Expo Sessions to Help You Build Marketing and Retailing Skills

World Tea Expo offers myriad tea business sessions that can help current business owners improve their operations and give future entrepreneurs a strong foundation. These sessions focus on instilling marketing and retailer skills for a successful tea business. Attendees can select which courses they believe would best improve their businesses and walk away with the advantage of specialized knowledge they can apply when they return to work.
Tea cafe. Photo credit: GettyImages.com
How to Launch a Custom Tea Blending and Private Labeling Program. Offering custom tea blending and private labeling can be a great way to supplement a startup tea business or to expand an existing one. 8:30 a.m.-9:40 a.m. Tuesday, June 12,  room 230. Marketing Matcha. This session will cover the definition of matcha, grading and science-backed health benefits, while dispelling promotion pitfalls and marketing-perpetuated myths. 10 –11:10 a.m.  Tuesday, June 12, room 230 Selling Tea in the U.S. Specialty Food Market. This session covers reviewing key regulations, logistics, label requirements, pricing, promotional strategies and retailer fees to successfully navigate the U.S. specialty food markets. 11:30 a.m.-12:40 p.m. Tuesday, June 12, room 230 Key Success to Tea Retail—From Startup to Starbucks. Discover the secrets to retail success at each stage of the growth, from opening a single neighborhood tea shop to building an international brand. 8:30-9:40 a.m. Wednesday, June 13, room 230 A Fresh Look at Promoting Black Tea Effectively. This session covers what you can do to make “regular” be more interesting and how can we better market the tea most consumed around the globe? 10-11:10 a.m. Wednesday, June 13, room230 Retail Innovation: The Case for Authenticity, Why Retailers Should “Be More Tea.” This session introduces attendees to the Information Supply Chain, how to be authentic, storytelling and creative problem solving. 11:30 a.m.-12:40 p.m. Wednesday, June 13, room230 How to Turn a Tea Hobby Into a Tearoom Business. In this session you will learn how to take an idea for a tearoom as a hobby to a successful profitable business and get started from someone who has run multiple tearoom locations in Indiana. 8:30-9:40 a.m. Thursday, June 14, room 230 How to Market to Millennials. Daniel Lewis will share how he has used untraditional marketing and retail tactics to grow his business and especially attract the millennial generation to start drinking more tea., 10-11:10 a.m. Thursday, June 14, room230 Oolong-Sense: Strategies & Tactics for Promoting Oolong in Your Tea Business. Join this session for all you have to know about Taiwan oolong, including tea labeling, classification, processing, cupping and grading, tasting with Harmony Code, and designing your own menu and serving program. 11:30 a.m.-12:40 p.m. Thursday, June 14, room230