Rona TisonIt’s said Ito En may have been the first company to roll out a line of cold brew teas. Is this true?Ito En created a smooth, ready-to-drink matcha without the grassy taste some green tea products have by overcoming technical turbidity and integration challenges. Was there more to its success?
What does the
World Tea Award for Best Industry Innovation Leader
award mean to you and your company?In what other ways is Ito En innovating?
Fortune Why does Ito En innovate?Does Ito En have an innovation department and what is its process?What percentage of Ito En’s budget goes to innovation?Image courtesy of Ito EnHow did Ito En know it was the right time to introduce cold-brew tea? Are you able to give us a preview into any future innovations by Ito En?
