Wine and Specialty Tea – Are They Natural Allies?

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Given the similarities between tea and wine, the tea industry should continue to investigate and learn from successful wine marketing strategies. Photo: BogdanPhoto / Bigstock.com.
Born and raised in America’s heartland, Jeni Dodd has journeyed far from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea. The owner of Jeni Dodd Tea, a company dedicated to importing hand-crafted, unique specialty teas and offering tea education for groups and events, Dodd seeks to expand the public’s awareness of the specialty tea market and lead consumers to discover the exquisite joy of the leaf. A Certified Tea Specialist through the Specialty Tea Institute, she has completed all of STI’s Level IV courses offered to date. She’s also taught future tea entrepreneurs and enthusiasts at the Specialty Tea Institute and has presented several times at the World Tea Conference + Expo and TEXSOM, as well as regional tea festivals in the United States. She was the keynote speaker at the Australian Tea Cultural Seminar and spoke at the International Tea Festival in Nepal. True to her roots, Dodd remains an avid Kansas Jayhawk basketball fan. Learn more at JeniDoddTea.com.