“What’s Brewing?” is a World Tea News round-up of recent happenings, news and factoids from the global tea industry.
Here’s what’s notable:
Great Taste – a global food and drink awards program – announced its stars of 2020. Out of 12,777 products submitted from 106 different countries, Teatulia UK was awarded a 1-star Great Taste award for its Organic Jasmine Green loose-leaf tea and its Organic Chamomile Flower Infusion. Teatulia was also awarded a 2-star Great Taste award for its Organic Oolong loose leaf tea and its Organic White loose-leaf tea.
Judged by 144 discerning palates – belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists – Great Taste is a coveted food and drink award. This year’s winners were revealed through a combination of remote judging and socially-distanced judging sessions, after the lockdown began just one week into the schedule.
Teatulia UK CEO Ahsan Akbar noted, “We are thrilled that our Jasmine Green tea has won a Great Taste star for a second year. We’re especially pleased that our White Tea and Oolong have won 2 stars, which is a real credit to our team at our garden in Bangladesh.”
Recognized as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is cake, coffee, kippers or kombucha being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savor, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
Of the 12,777 entries into Great Taste this year, 205 were awarded a3-star, 1,294 received a 2-star and 3,818 were awarded a 1-star accolade. Numerous tea companies won accolades this year, in addition to Teatulia UK, and the complete list can be found here: GreatTasteAwards.co.uk.
To learn more about Teatulia UK, visit Teatulia.co.uk.
Is Tea Becoming More Expensive?
In a recent article, The Wall Street Journal reported that tea is becoming more expensive, yet more people are reaching for a cup of tea during the pandemic.
According to the article by reporter Lucy Craymer: “Remote working arrangements and other home routines established during the coronavirus pandemic have led more people to reach for cups of tea, which is consumed in larger amounts world-wide than any drink other than water. But supplies of tea leaves are tightening, due to bad weather in some producer countries, labor shortages, port closures and other logistical issues.
View The Wall Street Journal article here.
Tea Market to Reach $68.95 Billion Globally by 2027
Allied Market Research published a new report on the global tea market with opportunity analysis and industry forecast from 2020 to 2027. Based on the report, the global tea industry generated US$55.14 billion in 2019 and is estimated to generate US$68.95 billion by 2027, witnessing a CAGR of 6.6 percent from 2020 to 2027.
According to the report, the health benefits of tea, prevalence of tea culture, surge in awareness of its use to lose weight, and expansion of the retail sector are driving the growth of the global tea market. However, Allied Market Research noted that variations in raw material prices hinder the market’s growth.
To request a sample of the report, click here. To learn more about Allied Market Research, visit AlliedMarketResearch.com.
Tea of a Kind Launches New Yerba Mate Flavors
Vessl, Inc. announced the introduction of three new flavors of its ready-to-drink bottled tea brand Tea of a Kind, including Mango Yerba Mate, Prickly Pear Yerba Mate and Blackberry Basil Yerba Mate. In conjunction with this line extension, Tea of a Kind has expanded its distribution footprint into Canada and added nine new states in the United States, including Kansas, Missouri, Georgia, Tennessee, Virginia, Arkansas, Kentucky, Indiana and Mississippi.
Tea of a Kind features the patented Vessl closure and delivery device, which allows its all-natural ingredients to stay fresh without the use of artificial preservatives.
"The Vessl closure allows consumers to enjoy the fresh and flavorful tea and Yerba Mate while preserving their valuable vitamins and antioxidant properties," noted Jeff Somers, director of sales for Tea of a Kind. "These new flavors are packed with flavor and incredibly refreshing. We are excited they will be available in more retail stores across the U.S. and, now, in Canada, too."
To learn more, visit DrinkTeaofaKind.com.
- Aaron Kiel, World Tea News