The Tea Council of the USA Launches 5th Annual Photo-Sharing Campaign

The Tea Council of the USA kicked off its 5th annual #IndividualiTEA Photo Sharing Sweepstakes, a consumer-focused campaign that asks participants to share how tea is bringing comfort to households across the United States.

Those who participate in the campaign have the opportunity to win US$500, a year's supply of tea and a self-care prize pack. Contestants must steep a cup of black, green, white, oolong or dark tea and share a photo or video and description on Instagram or Twitter with the hashtag #IndividualiTEA, in addition to tagging @TeaCouncil in the photo, video or description.

During the global pandemic, The Tea Council of the USA is reminding tea enthusiasts that tea contains L-theanine, an amino acid most commonly found in tea leaves, which may reduce mental and physical stress and produce feelings of relaxation by increasing levels of gamma-aminobutyric acid (GABA), serotonin, dopamine and alpha wave activity (footnote 1).

"Tea is like a hug in a cup and each blend provides a unique flavor to match your personality and mood, making it a perfect addition to any self-care or work-from-home routine," says Peter Goggi, president of the Tea Council of the USA. "As we prepare for National Hot Tea Month and Day in January, we look forward to seeing how tea enthusiasts find comfort in their favorite beverage during this uncertain time."

The #IndividualiTEA Photo Sharing Sweepstakes runs through Jan. 31, 2021. Participants may enter as many times as they’d like.

#IndividualiTEA Photo-Sharing Sweepstakes Details

  • Share a photo or video and explanation of the ways, times and places you like to cook with or sip your favorite tea (it can be as unique as you'd like) on or on Instagram or Twitter with the hashtag #IndividualiTEA and tag @TeaCouncil in the photo or video.
  • For a bonus entry, follow the Tea Council of the USA on Instagram or Twitter at @TeaCouncil.
  • A copy of the official rules can be found here.

The Tea Council of the USA is a non-profit association that was formed in 1950 as a joint partnership between tea packers, importers and allied industries within the United States, and the major tea producing countries. It functions as the promotional arm of the tea industry with a primary goal of increasing overall awareness of tea by providing information about its many positive attributes.

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1. Hidese, S., Ogawa, S., Ota, M., Ishida, I., Yasukawa, Z., Ozeki, M., & Kunugi, H. (2019). Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial. Nutrients11(10), 2362.