Sage Group: Tea Sales are Bigger than you Think

WINNIPEG, So how much is all that tea worth at retail?

So How Big is the Markup? Assuming a wholesale cost of goods of $8.2 billion on total sales of $27 billion the gross profit is $18.8 billion and the margin is 70% with a markup of 230%. RETAIL MARKUP Selling price: $27 billion Wholesale cost of goods: $8.2 billion Gross profit: $18.8 billion Gross profit margin: 69.63% Markup: 229%

Tea and Ready-to-Drink Tea in the U.S. 2012
So just how big is foodservice? New methodology

$8.2 billion. It is $2.20 billion $3.5 billion $1.07 billion
$8.2 billion. $4 billion $5 billion $1 billion

$17 billion $27 billion More than just numbers www.teareport.com