Juliane Guevel has been appointed as Business Development Manager: Fruit and Herbal tea for the Martin Bauer Group. In this newly created role, Juliane will assume responsibility for the marketing and sale of fruit and herbal tea ingredients to Martin Bauer’s North American food and beverage customers.
Juliane has spent 10 years in the beverage industry, including market development roles with Nestle Waters North America as well as her more recent role as District Sales manager for Illy Caffé based in New York.
Juliane’s business experience spans both retail and food-service environments and her involvement with beverage dispensing equipment from both a technical and sales perspective will help support current work in developing optimized products for a variety of different delivery systems.
Additionally, Juliane will be tasked with bringing more innovation to the fruit and herbal tea segment in the US by making more of the Group’s global concepts and ideas available to the US customer base.
Effective immediately, please address all business inquiries concerning fruit and herbal tea ingredients, flavored teas and blends to Juliane at the below contact points. After spending 3 months in the New Jersey office, Juliane will spend 5 months working out of Martin Bauer’s headquarters in Germany. During this training period, she will continue to be responsible for the North American market and customers.