TAZO tea launched a week-long marketing campaign in August called "Routine Reboot" – a call to action for people to explore new routines to gain new perspectives. The brand teamed up with acress Maitreyi Ramakrishnan – star of the hit Netflix series “Never Have I Ever” – to inspire fans to try on and experiment with new habits and routines out of their existing day-to-day.
"My routine has been completely turned upside down in 2020 and adjusting hasn't always been easy," said Ramakrishnan. "I'm excited to partner with TAZO to share ‘Routine Reboot' week with my fans!”
Ramakrishnan hosted TAZO’s “Routine Reboot, which explored the routines of a multifaceted group of artists, athletes, parenting experts and entrepreneurs – inspiring fans to try on new routines of their own. The campaign took place Aug. 17-21 (#TAZORoutineReboot).
TAZO said that as fans explored new routines during the promotional effort, its new Energize and Dream teas could help manage energy levels from sunrise to sunset. “These blends are made with ingredients like revitalizing guarana to help jumpstart their day, and calming valerian root to restore and do it all over again tomorrow,” TAZO said in a statement.
Tea & Inspiration
During the campaign, Ramakrishnan and TAZO encouraged fans and tea lovers to check out inspiuring routines every day from various creators – a multifaceted group of influencers from varying backgrounds, professions and lifestyles – as a way to learn new tools and pick up new habits along the way.
Each day, influencers shared glimpses into both their old and new norms to inspire fans to try on different routines of their own – such as acclimating to new morning rituals, managing busy work from home schedules, and raising a family in quarantine. Influencers who shared snippets into their routines included:
- "Off the Barre"with Alex Wong, Professional Ballet Dancer: @alexdwong
- "EntrepreneurHours" with Brandon Bryant,Entrepreneur, Venture Capitalist and Creative Director: @wallstreetpaper
- "Between theReps" with Deja Riley Izydorczyk,Fitness Instructor: @dejariley
- "Two Moms, TwoRoutines" with Ebony and Denise Nunez,LGBTQ+ Advocates and Moms: @team2moms
Laraine Miller, senior director of U.S. tea at Unilever, said, "2020 has been all about adaptability, and through 'Routine Reboot,' we're challenging our fans to consider how they can make simple changes to better themselves – and society – and to shed the habits that aren't providing meaningful value to their lives anymore. We're excited to introduce TAZO's new blends, Energize and Dream, to help fuel this exploration, and provide fans with the balanced energy they need throughout the day to enable them to explore new routines outside of the expected.”
TAZO's new energy management blends combine functionality with flavor, crafted with unique ingredients to create a memorable sipping experience, no matter what time of day.
To learn more about the brand's unique tea blends, including Energize and Dream, and where to purchase, visit TAZO.com
- Aaron Kiel / World Tea News