On Feb. 22, Irvine, Calif.-based ChromaDex launched a new third-party verification program for tea wholesalers, distributors and retailers. It is designed to help tea suppliers provide quality assurance to their buyers by verifying the identity of the raw material; the lack of unwanted pesticides, heavy metals and other contaminants; and/or the amount of beneficial antioxidants, amino acids and other beneficial elements.

ChromaDex founder and CEO Frank Jaksch spoke with WTN Editor Heidi Kyser about how the new program works, and what tea industry professionals can expect from it.

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