JOYO – an adaptogenic sparkling tea line that launched in 2022 – recently went through a refresh and relaunched with a brand new name (Juni), new packaging and a new formula that’s vegan, zero sugar and fortified with adaptogens and nootropics, including ashwagandha, lion's mane and reishi mushroom.
The refreshed ready-to-drink (RTD) sparkling tea brand is from Jay Shetty, a life and purpose coach, a No. 1 New York Times bestselling author and popular podcast host, along with his wife, Radhi Devlukia-Shetty, a plant-based recipe developer and fitness and well-being enthusiast.
Shetty and Devlukia-Shetty noted that JOYO, in a way, “went to Bali” and had its “Eat, Pray, Love” moment, and then came back refreshed as Juni. “We could not be more excited to finally offer these new products to consumers,” they said in a statement. “While the relaunch was originally outside of our control, the challenge allowed us to rethink, re-envision and realign with our initial brand goals to create something even better.
“Our products offer the same delicious, bubbly flavor but now are enhanced, elevated and better for you. All of our flavors contain a new super five blend of adaptogens to boost your mind and elevate your mood, including ashwagandha, lion's mane, acerola cherry, reishi mushroom and green tea. We love the new bold and bright packaging and how we were able to upgrade the formula to ensure each can is made with zero sugar and only five calories.”
Juni’s line of RTD tea beverage products are sold direct-to-consumer at the brand’s website and in Erewhon stores throughout California. In addition, Shetty and Devlukia-Shetty said a retail expansion will happen soon.
Flavors include Tropical Green Tea, Peach Green Tea, Raspberry Green Tea and Lemon Green Tea.
To learn more about Juni, visit DrinkJuni.com.
Don’t Miss the Weekly World Tea News eNewsletter! Get your free subscription, if you’re not already subscribed, by clicking here.
Plan to Attend or Participate in World Tea Expo, March 18-20, 2024
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 18-20, 2024 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to enquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos
Business Development Manager, Questex
Phone: +1-212-895-8493
Email: [email protected]
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on Twitter, Facebook, Instagram and LinkedIn.