This International Tea Day, Lipton is raising a cup to 135 years of tradition, innovation, and human connection by unveiling its most significant brand transformation in more than a decade: A global rebrand that introduces a modern visual identity, revitalized packaging, and an expanded product portfolio designed for the needs of today's tea drinkers.
The brand's fresh identity bridges heritage and modernity while honoring its signature yellow, inspired by the sun, and its recognizable red badge. More than just a facelift, the rebrand signals a reinvigorated commitment to meeting evolving tastes, lifestyles, and healthy living goals across generations.
At the heart of this transformation is the tagline: "We Choose Tea." More than a creative platform, it's a lifestyle statement, one that embraces mindfulness, connection, and intentional living. It repositions tea as a daily ritual that nourishes body, mind, and soul.
Lipton's rebrand also includes an expanded signature tea assortment to capture the morning tea occasion with the debut of two blends: English Breakfast and Earl Grey. With national availability, these new flavors round out the brand's presence in the black tea category. This summer, Lipton will also roll out a new vibrant and delicious line of fruit & herbal teas, as well as expanding offerings of lower and zero sugar iced tea powders. The expanded portfolio is crafted to support a wide range of nutrition requirements, flavor preferences, routines, and rituals.
"Tea is becoming more than just a beverage—it's part of a daily ritual of self-care that nurtures both body and mind," said Racquel Harris Mason, president of LIPTON Teas and Infusions North America. "As we continue to innovate and expand our offerings of both hot and cold teas, we're making it easier than ever for consumers to prioritize flavor, health, and themselves, one cup of tea at a time."
Plan to Attend or Participate in World Tea Expo, March 23-25, 2026
To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 23-25, 2026 in Las Vegas, co-located with Bar & Restaurant Expo. Visit WorldTeaExpo.com.
To book your sponsorship or exhibit space at World Tea Expo, or to inquire about advertising and sponsorship opportunities at World Tea News, contact:
Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex
Phone: +1-212-895-8493; Email: [email protected]
Looking for professional tea education, certifications, and more? Visit World Tea Academy and register for courses today!
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.