A Positive Change: What CBD Has to Do With It
While the wellness-centric mindset isn’t anything new, the ongoing pandemic has brought on a more powerful consumer mindset centered around health and wellness. This is especially true for the products we consume daily. However, the landscape has shifted to include wellness products and ingredients that fuel mental health as well as physical health.
According to a 2021 Innova Lifestyle & Attitudes Survey, 24% of all consumers are choosing the food and beverages that enhance their mood by promoting relaxation. This same survey also found that 21% of all consumers are also choosing food and beverages that enhance their ability to focus on their daily tasks and interests.
Do you know what else is said to have a positive effect on mood and cognitive abilities (among other things)?
Cannabidiol — otherwise known as CBD, the (primarily) hemp-based cannabinoid.
When taken as a wellness supplement, CBD plays a functional role in supporting the body’s endocannabinoid system (ECS). The ECS is responsible for maintaining homeostasis, or balance, within all of our body’s regulatory systems.
Put simply, our bodies create endogenous cannabinoids (endocannabinoids) to maintain this balance. However, many still unknowingly exhibit a lack of balance, which presents itself in various ways that range from a lack of focus to a struggling immune system. Hence the importance and recent emphasis on what we eat and drink.
CBD is a plant-based cannabinoid that mimics the body’s natural endocannabinoids. In other words, it picks up the slack when our bodies are lacking, helping to promote overall balance and therefore, wellness.
Suffice it to say, CBD hasn’t just exploded onto the health and wellness scene. It has blown the market up completely and can now be found in everything from pure tinctures to beauty products.
More importantly, the CBD drink market is emerging as a prime opportunity for manufacturers to corner their fair share of the CBD pie as cannabinoids provide that boost everyone is now looking for to improve their cognitive function, mood, and overall wellness. More specifically, the CBD drink market is growing so rapidly that category sales are expected to reach upward of $2 billion by 2026, according to the 2022 Global Industry Analysis on Food Manufacturing.
What’s more is that soft drinks ranked number one in the category for cannabinoid product launches, followed by confectionary and hot beverages — with tea making up the largest subcategory under hot beverages.
It’s safe to say that the CBD beverage train is taking off fast, and if you’re not on it, you’re going to get left behind.
Batory Foods Has Partnered With HFI/KND Labs
Batory Foods is a national sales and supply chain management solutions provider offering a full inventory of high-quality food ingredients to food, beverage, and nutraceutical manufacturers throughout the United States. We connect leading food ingredient producers to renowned food and beverage brands.
Now we’ve partnered with HFI/KND Labs to bring you the highest quality cannabinoid options for your liquid and powder applications.
Why HFI/KND Labs?
If you’re not asking why we’ve chosen HFI/KND labs, you ought to be — and the same goes for any lab or manufacturer putting out CBD ingredients.
Here’s the deal: While CBD is gaining a lot of attention from the medical and scientific communities regarding its pharmacokinetic potential, it’s still a largely underregulated market. The average consumer is so overwhelmed by all the CBD products out there that they don’t understand how to discern quality down to the soil and extraction process.
In other words, not all CBD is created equally or of high quality for that matter.
HFI/KND Labs is a direct manufacturer of high-quality CBD. That means they oversee the entire process from growth to the finished material, ensuring that brand consumers are getting their hands on the highest quality CBD available. They’re one of the few cGMP Certified CBD extraction Facilities here in the United States, and they have a clean record of stringent practices and traceability for each step of their manufacturing process.
So, what you get is high-quality CBD in several forms including isolates, distillates, and water-soluble liquids for all manufacturing and application needs.
Hot Tea, Anyone?
Several recent studies indicate that when combined, CBD and caffeine-based products — namely, coffee and tea — have a synergistic relationship.
Caffeine is a very popular central nervous system stimulant, proven to increase alertness, reduce fatigue, and improve performance on most vigilant tasks. Of course, the main side effect is that it can leave you jittery.
However, CBD tends to act as a nervous system suppressant, which is good news for heavy coffee and tea drinkers. When combined, CBD can have a complementary metabolic effect, meaning that it can neutralize those adverse side effects, taking away the jitters of caffeine while leaving its benefits intact.
Even those who don’t drink caffeinated beverages can still reap the wellness benefits of CBD from other types of CBD-infused beverages.
And just like that, you’re giving your customer base exactly what they want and didn’t know they needed!
Want to learn more about Batory Foods’ partnership with HFI/KND Labs, CBD-infused hot beverages, or anything else CBD and food-related? Get in touch with us here.