Seattle, September 28, 2025 — At this year’s Northwest Tea Festival, iTeaworld was invited by the organizers to host a dedicated session on the Oolong tea system—becoming one of the highlights of the event. Through a keynote presentation, interactive tea bars, and the distribution of a specially prepared Oolong Tea System Guide, the brand not only delivered an immersive tasting experience but also addressed a pressing question faced by many American tea enthusiasts: when confronted with the richness and complexity of Chinese tea, how can one find a clear learning path? The true value of this session lay in helping participants build a “map” to understand the Oolong tea system.
Although Chinese tea has already gained some recognition in the U.S. market, most of that knowledge remains fragmented. Consumers may recognize names such as Longjing, Pu’er, Tieguanyin, or Da Hong Pao, yet often lack an understanding of how these teas fit into a broader system—or how to evaluate quality and authenticity. Significant price gaps and limited transparency further add to uncertainty: buyers may not know which tea to choose, or whether a product truly represents authentic Chinese tea. For industry professionals, this lack of a structured framework also creates challenges when introducing Chinese tea more clearly to wider audiences. That is why a step-by-step learning structure is so crucial.
To tackle these issues, iTeaworld designed a Four-Step Learning Path for the Oolong Tea System:
Step 1: Start with Familiar Teas — Begin with well-known, high-quality Oolong teas with distinctive flavors and excellent value. Leveraging its Tea Flavor Map, iTeaworld curated ten representative selections to ensure that a beginner’s first experience is both authentic and memorable.
Step 2: Explore the Origins — Discover the main producing regions: Wuyi and Jian’ou in northern Fujian, Anxi and Yongchun in southern Fujian, Phoenix Mountain in Chaozhou, Guangdong, and Taiwan’s four core growing areas. Each region nurtures its own tea-making system and distinctive Oolong style.
Step 3: Dive into Iconic Teas — Focus on signature categories such as Wuyi Rock Tea and Phoenix Dancong. Here, drinkers learn to connect quality and price with core variables like terroir, elevation, and tree age. For example, Phoenix Dancong from Wudong Village or old tea trees often commands higher value.
Step 4: Develop Professional Comparative Skills — By comparing altitude, harvest season, oxidation level, roasting method, and tree age, tea lovers can sharpen essential tasting skills. This step helps them distinguish between spring and winter harvests or high- and low-altitude teas, fostering deeper understanding and discernment.
At the festival, this framework was vividly brought to life. The instructional keynote presentation, “Oolong Tea: From Basics to Mastery,” drew wide attention, while the interactive tea bar allowed attendees to taste iTeaworld’s Guangdong Oolong collection, Wuyi Rock Teas from varied terroirs and Shuixian teas with different aging profiles. More than 3,500 attendees received copies of the Oolong Tea System Guide, which became a practical reference to take home after the event. Festival organizers praised the guide as “a valuable educational journey through the history and production of Oolong Tea, enjoyed worldwide,” noting that it would serve as a useful resource for tea lovers at every level. At the same time, attendee feedback revealed that beyond the tea itself, consumers are eager for clear, systematic knowledge to deepen their understanding.
Earlier this year, iTeaworld’s Phoenix Dancong Oolong won the “Premium Award for Best Long-Oxidized Oolong Tea” at the World Tea Expo, further underscoring its recognition among both tea lovers and industry professionals. The brand is founded on a simple yet steadfast belief: great tea should be transparent, traceable, and nourishing to both body and mind. iTeaworld remains committed to providing trustworthy knowledge frameworks and premium products to consumers worldwide.
Looking ahead, the brand will expand from the Oolong system to China’s traditional scented tea system, with a new series launching in October that showcases the thousand-year-old craft of flower-scenting and offers professional guidance for selecting high-quality scented teas.
Through the combination of expertise, traceability, and cultural storytelling, iTeaworld is shaping more than just a tea brand. It is building a global platform that enables tea enthusiasts to truly understand authentic Chinese tea—serving as a bridge between centuries of traditional craftsmanship and today’s international tea lovers and tea community.
For more information, please visit www.iTeaworld.com or our social media on LinkedIn, Instagram, Youtube and Facebook.
CONTACT: Yujie Zhang, [email protected]