CoCo Fresh Tea & Juice Plans U.S. Expansion Amidst ‘Bubbling’ Market Growth

CoCo Fresh Tea & Juice, a leading boba tea brand, announced its plans to expand throughout the United States amidst growth within the boba tea sector.

Since the 2011 opening of its first store in New York, CoCo Fresh Tea & Juice has continually studied bubble tea demands worldwide and expanded the number of its stores each year, allowing the premium bubble tea company to open 5,000 outlets globally to date.

By tracking consumer preferences and buying patterns, CoCo Fresh Tea & Juice said it has managed to adopt new business models in light of the COVID-19 pandemic, to create strategic supply chains while ensuring that its franchisees maintain sustainable and positive growths.

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25 Years of Boba Goodness

This year, CoCo Fresh Tea & Juice celebrated its 25th anniversary by enabling more boba lovers to experience the goodness of CoCo Fresh Tea & Juice through the opening of its first store in Rotterdam in July 2022. Hundreds of consumers were spotted flocking to the shop on its first day of operation to celebrate and get a taste of the newly refreshing boba drinks.

From 2017 to 2022, CoCo Fresh Tea & Juice made its mark by winning the World Branding Awards for three consecutive years. The award adds to the respect that CoCo Fresh Tea & Juice has gained internationally.

“The key to our success lies in a solid operating foundation, cooperation and trust from our consumers,” says Tommy Hung, chairman of CoCo Fresh Tea & Juice. “Our brand is built with consistent persistence and dedication, not by mere chance or luck. We are committed to deliver our best craftsmanship behind every drink. We aim to continue to provide our consumers with the assurance needed by holding true to our core values.”

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Bubble Tea and More Popular Drinks

In addition to the wide bubble tea selection and healthy fruit tea options offered by CoCo Fresh Tea & Juice, the company also focuses on recreating the tea-drinking experience and offering innovative novel drinks to the market. Its most popular drinks include the CoCo Fresh Tea & Juice Signature Milk Tea, Bubble Gaga and Lemon Dunk.

CoCo Fresh Tea & Juice noted that it ensures that every cup served to consumers is developed and made with the freshest local ingredients and highest quality tea, thus generating competitive products that meet the demand of today's consumers.

With consumers increasingly turning away from carbonated beverages, more are turning towards drinks made from natural ingredients, such as bubble tea. Made using black, green, oolong or white tea, bubble teas often contain tapioca balls or fruit jelly for the chewy component in bobas.

Coco Fresh Tea & Juice explained that it’s committed to providing consumers with high-quality drinks. The company is also constantly searching the world for the best high-quality teas and fruits that comply to natural, clean and hygienic standards.

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To learn more about CoCo Fresh Tea & Juice, visit Coco-Tea.com.

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World Tea Conference + Expo, March 27-29, 2023

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