World Tea News caught up with Wild Bliss Organics to discuss the company’s products, challenges, and outlook on the industry.
Wild Bliss was founded in 2015 as a family-owned business based in the United States with manufacturing operations in Romania.
Their mission is to deliver the highest quality herbal tea in the world, and they’ve carefully designed their business model, product collection, and manufacturing processes around this goal by selecting each herb, and developing processes that would preserve the purity and power of the plants they use.
Wild Bliss controls every step of the production process—from wild plant collection to drying, storing, and packaging. This allows them to maintain strict quality standards at every stage.
All of their herbal teas come from a single source: the biodiverse, wild Carpathian Mountains of Romania. The plants are sustainably handpicked, naturally dried, and packaged at the source to preserve maximum freshness and potency.
What are some of your top-selling products?
Some of our stars include our calming Linden Flower tea, the detoxifying blend of Dandelion and Burdock Root, heart-loving Hawthorn, and our respiratory heroes — Elderflower and Wild Thyme.
What challenges do you see members of the tea industry facing in 2025, and how can your products help them overcome these obstacles?
Right now, tariffs and shifting trade policies are shaking up the global supply chain. It's an uncertain time, but also one full of opportunity.
We believe the future looks bright for sourcing from Europe. We’re hopeful that the U.S. and the EU will continue to work toward a low- or no-tariff environment — making European-sourced teas attractive to U.S. customers. Thanks to our operations in both the U.S. and the EU, Wild Bliss is uniquely positioned to stay strong through these changes.
Being vertically integrated means we can maintain stable prices, deliver consistent quality, and adapt quickly to whatever the market throws our way — something import-heavy brands might find much harder to do.
How have the tariffs affected your business?
The introduction of tariffs pushed us to innovate — becoming more efficient in the process.
At the same time, we’re intending to expand into exciting new markets like the European Union, the Middle East, and soon Asia, taking full advantage of our manufacturing base in Romania.
This strategy allows us to sidestep some tariff challenges, diversify our customer base, and make Wild Bliss even stronger and more sustainable for the future.
What trends are you seeing in the tea industry?
One word: functionality.
More people are reaching for teas that offer real wellness benefits, not just good taste. And they're eager to try botanicals they may not have experienced before.
Many of our customers discover herbs like linden, elderflower, or yarrow with us — and end up making them part of their daily wellness rituals.
Today’s tea drinkers are also looking for authenticity, transparency, and real purpose behind the brands they support. At Wild Bliss, we take that responsibility to heart, offering single-origin herbal teas that are as pure and powerful as nature intended.
How can tea be part of a wellness practice, and why should people consider adding it to their routine?
Wellness has never been bigger — and herbal teas are playing a huge role in it.
With so many people embracing keto, paleo, vegan diets, and intermittent fasting, clean, plant-based beverages are more important than ever. Wild Bliss teas are naturally caffeine-free, contain zero calories, and use only simple, wild ingredients.
Whether it’s a cup of linden to relax after a busy day, or a cleansing infusion to support digestion, our teas are an easy, delicious way to nourish the body and soul.
Visit our Amazon Storefront to shop Wild Bliss organic teas.
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