The World Tea Expo returns to the Las Vegas Convention Center from March 23-25, and this year, the conference program will feature new topics, new insights, and new ways of learning about tea.
The best part is a World Tea Expo Conference Pass will get you into all of the education!
Here are a few stand-out sessions you can't miss!
Masterclasses
On Monday, March 24, conference attendees will choose between two masterclasses depending on their focus—online or brick-and-mortar sales. Dabble in both? Attend both masterclasses to really build up your business acumen!
- Masterclass: Building a 7-Figure Online Tea Business
Learn the important steps to fine tune your business and increase your revenue 5-10x or more. Walk away with simple, proven techniques that have helped many grow their businesses into seven-figure revenue machines. Topics will include using customer data & feedback; Google Ads; pricing and subscriptions, and more!
- Masterclass: How to Launch Your Brick-and-Mortar Tea Business
This is your strategic roadmap for launching successful brick-and-mortar tea retail operations. It delivers actionable insights for building a sustainable physical tea retail presence. Topics include, location selection, leasing options, seasonal market dynamics, and more.
Not Your Grandma’s Cup of Tea!
Ketan Desai, tea advisor and mentor for Bald Man of Tea, will present, "Not Your Grandma’s Cup of Tea!" This session will explore how Gen Z’s choices and preferences are radically different from the previous generations. They want authenticity, adventurism, and products with a larger purpose and deeper meaning. This is where the traditional and puritanical definition and mindset of tea will need to evolve and expand to embrace spices, herbs, & botanicals.
Come and learn how to create products that will appeal to the new generation of tea drinkers by learning about taste, flavor, and blending.
Much Ado About Matcha
The popularity of matcha has exploded in the last 15 years, to the point where retailers are having trouble keeping it in stock.
In this session, Noli Ergas, Senior Account Manager for Sugimoto Tea Company, will cover what matcha is, how it’s made, and who makes it. He'll also tackle how matcha demand is affecting the supply and cost of other teas and how best to secure sourcing for your business.
Keep an eye out for more sessions being announced soon!
The 2026 World Tea Expo will take place March 23-25, 2026 at the Las Vegas Convention Center. Register now!
To book your sponsorship or exhibit space at World Tea Expo, contact:
Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex
Phone: +1-212-895-8493; Email: [email protected]
Looking for professional tea education, certifications, and more? Visit World Tea Academy and register for courses today!
Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.