Features

How Tea Brand JusTea Innovates With Direct Supply and Transparency

By Jenna Blumenfeld Feb 2, 2017 1:38pm
Tea Kenya Vancouver CTC
purple_leaf JusTea How long has JusTea been around, and what is your vision for the brand?

Paul Bain:

How widespread is JusTea? PB:

justea-bains Could you describe some of the challenges about working in Kenya? PB: The cottage license permit is for factories that manufacture less than 300,000 kilos per year of “high value specialty tea.”   Under the new rules JusTea helped launch the specialty tea market in Kenya.
PB: cottage tea license Talk about lasting change through business. PB: Can you talk about purple tea? It was originally found growing wild in Assam and China, and later cultivated in India and Sri Lanka. I understand this is a relatively new tea in Kenya that shows a lot of promise as a marketplace differentiator. PB:

You’re hoping to eventually have a system in place where consumers can text farmers directly? Why is this degree of transparency important? PB: JusTea is committed to sourcing farm direct. But is this model scalable? PB: This piece originally appeared on newhope.com, a World Tea News sister website. Visit the site for more natural and organic industry insights.
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