Owl's Brew, a leader in tea-based spiked and sparkling beverages, announced that Jeannie Mai will be joining the team as chief brand officer, assisting with new product innovations and overall brand strategy. Mai is an Emmy-award winning host and anti-trafficking activist with more than 2.4 million followers on Instagram.
An Avid Tea Drinker
Like most consumers, Mai stumbled across Owl's Brew at her local Whole Foods while on a mission to find a boozy beverage that wasn't chock-full of artificial sweeteners and flavorings. Mai said she was instantly hooked and became a fan of Boozy Tea's refreshing flavor and the benefits from its organic, antioxidant-rich ingredients.
"I found my love for tea at an early age,” said Mai. “Growing up, I learned how to brew my own concoctions of herbs and leaves when I was under the weather. I'm an avid tea drinker, but I had never experienced anything like Owl's Brew before. It's delicious and doesn't taste artificial, unlike most canned adult drinks. I started researching the brand and was so excited to see that it was female-founded. I immediately reached out to the co-founders to get involved.
Mai – the host of "The Real" and ABC's "Holey Moley" has been vocal about her obsession with Owl's Brew, posting about the boozy tea on her Instagram @thejeanniemai and talking about it on her new web series, "Hello Hunnay."
"We are so happy to welcome Jeannie and her invaluable perspective to the Owl's Brew family," said Jennie Ripps, co-founder and CEO of Owl's Brew. "Jeannie is incredibly passionate about tea and is entrepreneurial and creative. We collaborated to identify a holistic and inclusive role for her at Owl's Brew."
Maria Littlefield, co-founder and COO of Owl’s Brew, said, "This is going to be a big year for Owl's Brew and the hard tea seltzer category. We are growing rapidly and expanding into new markets like Georgia, Texas and Florida, early this year. We are thrilled to have Jeannie on board during this exciting time and know she's going to be an integral part of our success in 2021."
Built from a Shared Passion for Tea
Founded in 2015 by friends Ripps and Littlefield, Owl's Brew was built from a shared passion for tea. Previous to Owl's Brew, the two had founded Brew Lab Tea (2010), first crafting tea programs and then eventually tea cocktail programs for some of NYC's top restaurants. The founders' expertise developing cocktails with tea as a primary ingredient got them thinking – why not create a boozy line based around tea and botanicals?
Fast forward to today, Owl's Brew's hand-crafted, freshly brewed boozy tea is available across the country in major retailers like Whole Foods, Trader Joe's, Total Wine, GoPuff and more.