World Tea Expo announces the 2026 Global Tea Championship Director, John Snell, owner/CEO at Ela's Tea Company and NMTeaB Consultancy.
A respected figure with over 40 years of experience in the tea industry, Snell’s career has ranged from working at origin and importing to branded and PL CPG packing as well as trading and sustainability projects.
Through his consulting business at NMTeaB Consultancy and his packing company Ela’s Tea Inc., Snell acknowledges and invests in the expansion of the industry to other botanicals. He remains steadfastly anchored to true teas whose benefits, diversity, and quality have gone largely unnoticed and unexplored by the majority of consumers.
Snell has already been discussing new benefits, rules, and categories for the championship. “There will be some changes in the categories and scoring system that we trust will reflect and reward the true excellence shown in field, factory, or other artisanal space,” he says.
The final tastings and ratings will once again be held the first week of February 2026 at the UNLV Campus. More details will be revealed in the coming months on submissions and how to apply on the World Tea Expo website.
Plan to Attend or Participate in the 2026 World Tea Expo, March 23-25, 2026, Las Vegas, Nevada.
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