ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing an authentic green tea culture in the United States. Offering an extensive selection of loose leaf teas, the company was voted as "Best Tea" in Zagat's New York. Innovators of the award-winning line of bottled teas- TEAS' TEA and Japan's #1 Selling Green Tea- Oi Ocha, ITO EN is committed to creating products that embody their five guiding principles of Natural, Healthy, Delicious, Safe, and Well Designed.
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